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M. Robinson
Marketing Big Oil: Brand Lessons from the Worlds Largest Companies
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2639423Marketing Big Oil: Brand Lessons from the Worlds Largest Companieshttps://www.gandhi.com.mx/marketing-big-oil-brand-lessons-from-the-worlds-largest-companies-9781137388070/phttps://gandhi.vtexassets.com/arquivos/ids/3398521/ba048564-b5ae-46b2-b5cd-327c3b9419a2.jpg?v=6383853177563000009621069MXNPalgrave Macmillan USInStock/Ebooks/<p>Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesnt work, showing us how even the largest companies sometimes fail to get their message across.</p>...2575657Marketing Big Oil: Brand Lessons from the Worlds Largest Companies9621069https://www.gandhi.com.mx/marketing-big-oil-brand-lessons-from-the-worlds-largest-companies-9781137388070/phttps://gandhi.vtexassets.com/arquivos/ids/3398521/ba048564-b5ae-46b2-b5cd-327c3b9419a2.jpg?v=638385317756300000InStockMXN99999DIEbook20149781137388070_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9781137388070_<p>Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesnt work, showing us how even the largest companies sometimes fail to get their message across.</p>...9781137388070_Palgrave Macmillan USlibro_electonico_25db704b-3ebd-377f-9e55-2369a990570d_9781137388070;9781137388070_9781137388070M. RobinsonInglésMéxico2014-07-21T00:00:00+00:00Palgrave Macmillan US