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Theordore Levitt
Marketing Myopia
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2697193Marketing Myopiahttps://www.gandhi.com.mx/marketing-myopia-9781633690585/phttps://gandhi.vtexassets.com/arquivos/ids/3887683/f9ab01f3-27bd-4644-bb2b-575aac198c28.jpg?v=638386027561900000178205MXNHarvard Business Review PressInStock/Ebooks/<p>What business is your company really in? Thats a question all executives should all ask before demand for their firms products or services dwindles.</p><p>In <em>Marketing Myopia</em>, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers real needs instead.</p>...2633573Marketing Myopia178205https://www.gandhi.com.mx/marketing-myopia-9781633690585/phttps://gandhi.vtexassets.com/arquivos/ids/3887683/f9ab01f3-27bd-4644-bb2b-575aac198c28.jpg?v=638386027561900000InStockMXN99999DIEbook20089781633690585_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_<p>What business is your company really in? Thats a question all executives should all ask before demand for their firms products or services dwindles.</p><p>In <em>Marketing Myopia</em>, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers real needs instead.</p>9781633690585_Harvard Business Review Presslibro_electonico_c4342e94-5dd6-3485-a582-c4c2caf92445_9781633690585;9781633690585_9781633690585Theordore LevittInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram50-epub-051a60e2-7d78-4963-ab83-f99a473e8f74.epub2008-06-16T00:00:00+00:00Harvard Business Review Press