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Marketing Perspectives on Phygitalization
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7283719Marketing Perspectives on Phygitalizationhttps://www.gandhi.com.mx/marketing-perspectives-on-phygitalization-9781040266816/phttps://gandhi.vtexassets.com/arquivos/ids/6840549/image.jpg?v=63874373224857000038713871MXNApple Academic PressInStock/Ebooks/<p>The fusion of physical and digital experiences has given rise to a new phenomenon known as phygitalization, where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.</p>...6920961Marketing Perspectives on Phygitalization38713871https://www.gandhi.com.mx/marketing-perspectives-on-phygitalization-9781040266816/phttps://gandhi.vtexassets.com/arquivos/ids/6840549/image.jpg?v=638743732248570000InStockMXN99999DIEbook20259781040266816_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9781040266816_<p>The fusion of physical and digital experiences has given rise to a new phenomenon known as phygitalization, where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussions.</p>...9781040266816_Apple Academic Presslibro_electonico_9781040266816_9781040266816InglésMéxico2025-03-13T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-2b3e44ac-41a5-48dc-9fc3-678bb5feee4c.epub2025-03-13T00:00:00+00:00Apple Academic Press