Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
Adam Swift
Media Economics
Cargando comentarios…
Comparte
$696
$626
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
2641989Media Economicshttps://www.gandhi.com.mx/media-economics-9781350306431/phttps://gandhi.vtexassets.com/arquivos/ids/3332942/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=638385222542870000626696MXNBloomsbury PublishingInStock/Ebooks/<p>This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two heterodox approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value and limits of contending economic approaches in understanding how the media operates today.</p><p>Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.</p>...2578123Media Economics626696https://www.gandhi.com.mx/media-economics-9781350306431/phttps://gandhi.vtexassets.com/arquivos/ids/3332942/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=638385222542870000InStockMXN99999DIEbook20159781350306431_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;9781350306431_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_<p>This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two heterodox approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value and limits of contending economic approaches in understanding how the media operates today.</p><p>Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.</p>(*_*)9781350306431_<p>This core textbook examines the economic paradigms at work in media industries and markets, enabling analysis of the media system as a whole. In addition to succinct accounts of neo-classical and critical political economics, this insightful text offers fresh perspectives for understanding media drawn from two heterodox approaches: institutional economics and evolutionary economics. Applying these paradigms to vital topics and case studies, Stuart Cunningham, Terry Flew and Adam Swift stress the value and limits of contending economic approaches in understanding how the media operates today.</p><p>Succinct and accessible, this text is essential reading for all students of media and communication studies, as well as those from economics, policy studies, business studies and marketing backgrounds with an interest in the media.</p>...9781350306431_Bloomsbury Publishinglibro_electonico_191a6f07-c8fc-3988-bc9e-912309eec650_9781350306431;9781350306431_9781350306431Adam SwiftInglésMéxico2015-05-01T00:00:00+00:00Bloomsbury Publishing