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Meme Culture
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7510945Meme Culturehttps://www.gandhi.com.mx/meme-culture-9788235292971/phttps://gandhi.vtexassets.com/arquivos/ids/7120246/image.jpg?v=638824828277200000171171MXNGandhiInStock/Ebooks/<p>"Meme Culture" explores the profound impact of internet memes, arguing theyre more than just fleeting jokes; they represent a significant shift in digital communication and cultural expression.<br />The book dissects the anatomy of memes, examining their various formats and how they achieve viral spread through social media and online communication.<br />It also investigates how memes function as a modern form of satire, offering social commentary and political critique on events and cultural trends.<br />The book traces the evolution of meme culture, from its theoretical origins to its current widespread use, incorporating sociological theories of humor and communication.<br />A key aspect is its focus on the satirical function of memes, uncovering the deeper cultural and political messages embedded within them.<br />Youll learn how memes can shape public opinion, influence brand marketing, and even drive social movements.<br />Structurally, the book progresses from defining core meme concepts and analyzing their evolution to exploring their satirical elements and ethical considerations.<br />It uses a mix of quantitative data and qualitative analysis to support its arguments.<br />By providing a comprehensive understanding of meme culture, this book equips readers with insights applicable to various fields, from marketing to political strategy, while also addressing the challenges of misinformation and ethical dissemination.</p>...7132068Meme Culture171171https://www.gandhi.com.mx/meme-culture-9788235292971/phttps://gandhi.vtexassets.com/arquivos/ids/7120246/image.jpg?v=638824828277200000InStockMXN99999DIEbook2025Inglés