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Bernd W.
Multichannel Marketing
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6993628Multichannel Marketinghttps://www.gandhi.com.mx/multichannel-marketing-9783658446758/phttps://gandhi.vtexassets.com/arquivos/ids/6532907/image.jpg?v=63863327952553000021172352MXNSpringer Fachmedien WiesbadenInStock/Ebooks/<p>Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.</p><p><em>Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.</em></p><p><em><strong>Dr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the</strong></em> Executive Board <em>of the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)</em></p><p><em>Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.</em></p><p><strong>Dr. Arno Mahlert,</strong> <em>Chief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek&Cloppenburg KG and maxingvest AG</em></p>...6665780Multichannel Marketing21172352https://www.gandhi.com.mx/multichannel-marketing-9783658446758/phttps://gandhi.vtexassets.com/arquivos/ids/6532907/image.jpg?v=638633279525530000InStockMXN99999DIEbook20249783658446758_W3siaWQiOiI4MTJiYTUyZi0yYzc2LTRmZjMtOTU4NS1mMzk3NGY3ZTZkYWIiLCJsaXN0UHJpY2UiOjIzNzQsImRpc2NvdW50IjoyMzcsInNlbGxpbmdQcmljZSI6MjEzNywiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMjBUMTA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9783658446758_<p>Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.</p><p><em>Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.</em></p><p><em><strong>Dr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the</strong></em> Executive Board <em>of the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)</em></p><p><em>Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.</em></p><p><strong>Dr. Arno Mahlert,</strong> <em>Chief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek&Cloppenburg KG and maxingvest AG</em></p>...9783658446758_Springer Fachmedien Wiesbadenlibro_electonico_9783658446758_9783658446758Bernd W.InglésMéxico2024-09-27T00:00:00+00:00Springer Fachmedien Wiesbaden