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Hugo Mercier
Not Born Yesterday
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2246136Not Born Yesterdayhttps://www.gandhi.com.mx/not-born-yesterday/phttps://gandhi.vtexassets.com/arquivos/ids/1881756/d906aed5-dae9-4501-b56f-e679d324a5a2.jpg?v=638342116183930000278386MXNPrinceton University PressInStock/Ebooks/<p><strong>Why people are not as gullible as we think</strong></p><p><em>Not Born Yesterday</em> explains how we decide who we can trust and what we should believeand argues that were pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasionwhether by religious leaders, politicians, or advertisersfail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.</p><p>Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failureswhen we accept false confessions, spread wild rumors, or fall for quack medicineare better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.</p><p><em>Not Born Yesterday</em> shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.</p>...2071852Not Born Yesterday278386https://www.gandhi.com.mx/not-born-yesterday/phttps://gandhi.vtexassets.com/arquivos/ids/1881756/d906aed5-dae9-4501-b56f-e679d324a5a2.jpg?v=638342116183930000InStockMXN99999DIEbook20209780691198842_W3siaWQiOiI4MjRlODAyOC1hMmU4LTQ3ZWYtYjAzOS0yZGE1OGI0ZmI5ODIiLCJsaXN0UHJpY2UiOjM4NiwiZGlzY291bnQiOjEwOCwic2VsbGluZ1ByaWNlIjoyNzgsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI1LTA3LTE3VDEzOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9780691198842_<p><strong>Why people are not as gullible as we think</strong></p><p><em>Not Born Yesterday</em> explains how we decide who we can trust and what we should believeand argues that were pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasionwhether by religious leaders, politicians, or advertisersfail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.</p><p>Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failureswhen we accept false confessions, spread wild rumors, or fall for quack medicineare better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.</p><p><em>Not Born Yesterday</em> shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.</p>(*_*)9780691198842_<p><strong>Why people are not as gullible as we think</strong></p><p><em>Not Born Yesterday</em> explains how we decide who we can trust and what we should believeand argues that were pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasionwhether by religious leaders, politicians, or advertisersfail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.</p><p>Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failureswhen we accept false confessions, spread wild rumors, or fall for quack medicineare better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.</p><p><em>Not Born Yesterday</em> shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.</p>...9780691198842_Princeton University Presslibro_electonico_00045930-87df-3a21-89a0-99631e12e1a2_9780691198842;9780691198842_9780691198842Hugo MercierInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/princetonup-epub-fb48cf53-3279-48a2-8833-a385d01593df.epub2020-01-28T00:00:00+00:00Princeton University Press