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Rick Barrera
Overpromise and Overdeliver (Revised Edition)
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2445451Overpromise and Overdeliver (Revised Edition)https://www.gandhi.com.mx/overpromise-and-overdeliver--revised-edition--9781101046432/phttps://gandhi.vtexassets.com/arquivos/ids/3846605/f6e871c0-f17d-47bd-b33c-8d5cb7280389.jpg?v=638385964825870000106117MXNPenguin Publishing GroupInStock/Ebooks/<p><strong>The <em>Wall Street Journal</em> and <em>BusinessWeek</em> bestseller-fully revised and updated</strong></p><p>The old cliché is that smart companies underpromise and overdeliver. But in todays crowded market, underpromising is a ticket to oblivion.</p><p>Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasnt through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.</p><p>Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.</p>...2381507Overpromise and Overdeliver (Revised Edition)106117https://www.gandhi.com.mx/overpromise-and-overdeliver--revised-edition--9781101046432/phttps://gandhi.vtexassets.com/arquivos/ids/3846605/f6e871c0-f17d-47bd-b33c-8d5cb7280389.jpg?v=638385964825870000InStockMXN99999DIEbook20099781101046432_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_<p><strong>The <em>Wall Street Journal</em> and <em>BusinessWeek</em> bestseller-fully revised and updated</strong></p><p>The old cliché is that smart companies underpromise and overdeliver. But in todays crowded market, underpromising is a ticket to oblivion.</p><p>Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasnt through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.</p><p>Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.</p>...9781101046432_Penguin Publishing Grouplibro_electonico_22582149-1da4-401f-99ee-f13182a522d5_9781101046432;9781101046432_9781101046432Rick BarreraInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/PenguinUS-epub-c0265bcb-3271-4a9e-9af9-7c47b1d25b27.epub2009-04-30T00:00:00+00:00Penguin Publishing Group