What if mastering influence was as simple as following the Yellow Brick Road?

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In The Oz Method, international sales trainer, keynote speaker, and “edu-tainer” Collin Henderson transforms one of the world’s most familiar stories—The Wizard of Oz—into a powerful roadmap for leadership, sales, and personal influence.

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Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today’s competitive, noisy world.

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Inside, you’ll learn how to:

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Build trust and connection by leading with empathy and curiosity
Use storytelling to make your ideas stick and inspire action
Apply the 6 Es of edutainment to capture and keep attention
Develop courage and vulnerability to deepen client and team relationships
Create simple, repeatable habits that consistently drive results

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Blending behavioral science, mindset training, and real-world strategies, Henderson delivers a premium reading experience packed with frameworks, visuals, and interactive exercises. This is not another dry sales manual—it’s a journey designed to be explored, marked up, and put into practice.

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Whether you’re a new seller, a leader guiding a team, or an experienced professional ready to reimagine influence, The Oz Method equips you with the mindset and tools to succeed without manipulation, pressure, or gimmicks.

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Step out of Kansas. Follow your Yellow Brick Road. And discover the psychology of influence that will transform the way you sell, lead, and live.

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Oz Method, The

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