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Mateusz Grzesiak
Personal Brand Creation in the Digital Age
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2436473Personal Brand Creation in the Digital Agehttps://www.gandhi.com.mx/personal-brand-creation-in-the-digital-age-9783319696973/phttps://gandhi.vtexassets.com/arquivos/ids/3720492/e4da5426-1d92-473f-b2ef-ef564917e255.jpg?v=6383857768646300009621069MXNSpringer International PublishingInStock/Ebooks/<p>Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.</p>...2372888Personal Brand Creation in the Digital Age9621069https://www.gandhi.com.mx/personal-brand-creation-in-the-digital-age-9783319696973/phttps://gandhi.vtexassets.com/arquivos/ids/3720492/e4da5426-1d92-473f-b2ef-ef564917e255.jpg?v=638385776864630000InStockMXN99999DIEbook20189783319696973_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9783319696973_<p>Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.</p>9783319696973_Springer International Publishinglibro_electonico_3d42d9b3-34ba-3300-bab9-6d9aac600396_9783319696973;9783319696973_9783319696973Mateusz GrzesiakInglésMéxico2018-03-20T00:00:00+00:00Springer International Publishing