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Vijay Bhangale
Pharmaceutical Marketing 4.0
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$879
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672837Pharmaceutical Marketing 4.0https://www.gandhi.com.mx/pharmaceutical-marketing-4-0/phttps://gandhi.vtexassets.com/arquivos/ids/818993/86830bee-e0f2-46ad-8cce-644873b896f0.jpg?v=638336349537700000879879MXNPHARMAMED PRESSInStock/Ebooks/668348Pharmaceutical Marketing 4.0879879https://www.gandhi.com.mx/pharmaceutical-marketing-4-0/phttps://gandhi.vtexassets.com/arquivos/ids/818993/86830bee-e0f2-46ad-8cce-644873b896f0.jpg?v=638336349537700000InStockMXN99999DIEbook20239788196146801_W3siaWQiOiJjYTY3N2MxNC05YjI2LTQyMTgtOTQ0Yi1jODJlM2IxMWU3ZTQiLCJsaXN0UHJpY2UiOjg3OSwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6ODc5LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiQWdlbmN5IiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNC0wNS0xNFQyMTowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9788196146801_<p>The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Managers library a book s/he can refer to whenever s/he has to clarify concepts.<br />Highlights of the Book<br /> Covers marketing concepts which a pharma marketer needs to know<br /> It focuses on latest concepts and examples<br /> Provides frameworks that can be applied on-the-job<br /> A summary is given at the end of each chapter for quick reference<br /> It is backed by authors Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management<br />Book is for whom?<br /> Pharma Industry Marketing Practitioners<br /> Students undergoing a Pharmaceutical /Healthcare Management Program<br /><strong>Contents:</strong><br /><strong>1.</strong> Healthcare Scenario in India<br /><strong>2.</strong> Indian Pharmaceutical Industry Landscape<br /><strong>3.</strong> Understanding Pharmaceutical Customer<br /><strong>4.</strong> Pharmaceutical Marketing How is it different from Consumer Marketing?<br /><strong>5.</strong> Pharma 4.0<br /><strong>6.</strong> Marketing Research and MIS<br /><strong>7.</strong> Identifying Market Segments, Targeting & Positioning<br /><strong>8.</strong> Pharmaceutical Brand and Branding Strategies<br /><strong>9.</strong> New Products - Growth Drivers in Pharmaceutical Industry<br /><strong>10.</strong> Pricing Strategies<br /><strong>11.</strong> Pharmaceutical Distribution<br /><strong>12.</strong> Importance of Retail Pharmacy & Emergence of e-Pharmacy<br /><strong>13.</strong> Building Pharma Brands<br /><strong>14.</strong> Integrated Marketing Communications<br /><strong>15.</strong> Salesforce Effectiveness Key to Pharmaceutical Brand Success<br /><strong>16.</strong> Relationship Marketing<br /><strong>17.</strong> Medico Marketing<br /><strong>18.</strong> Digital Transformation in Pharmaceutical Industry<br /><strong>19.</strong> Hospital (Institutional) Marketing<br /><strong>20.</strong> Rural Marketing its Significance in the Indian Context<br /><strong>21.</strong> International Marketing Exploiting the Potential of Generics<br /><strong>22.</strong> OTC Marketing - A Growth Strategy<br /><strong>23.</strong> Marketing of Specialty Drugs for Rare Diseases<br /><strong>24.</strong> Biopharmaceuticals</p>...9788196146801_PHARMAMED PRESSlibro_electonico_43006c99-3243-338e-83f8-704b67c7d087_9788196146801;9788196146801_9788196146801Vijay BhangaleInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/simplicissimus-epub-516ce114-b9f8-4495-aa4d-057350a6c6fd.epub2023-05-03T00:00:00+00:00PHARMAMED PRESS