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Attracting profitable new customers is often seen as the Holy Grail of Social Media. But all too often, businesses and entrepreneurs fail because they have no clear strategy for how they plan to use these exciting networking tools; fail to plan, plan to fail as someone once said.

But if youve never created a Social Media plan before, its not easy to know where to start. So Philip Calverts startling new book gives the inside scoop on thirteen years of working with Social Media to build relationships and attract new clients - including examples of how one solo professional adviser attracted 100,000 in new business over twelve months purely from his use of LinkedIn, plus how others won new clients the very first time they used Philips networking techniques on LinkedIn.

LinkedIn Secrets also includes a unique Social Media Planning Tool, which will help you to identify, create and execute a compelling Social Media plan for yourself or your business.

Philip Calverts Social Media knowledge is in demand at conferences and events worldwide, and he is often hired by Social Media managers and other Social Media experts. Heres what people say about his work:

Phils Social Media expertise is outstanding. Just a week after his workshop we closed a six digit business deal based on the techniques he taught me. Our overall numbers in Social Media Sales doubled less than a month after his class... Prof. Dr. Niels Brabandt, CEO NB Networks Group

As an International Speaker on Sales & Social Media, I thought a knew a lot about LinkedIn. Phil spent a morning with me and opened my eyes to incredible new ways of getting exposure and bookings through LinkedIn he is the master. I would recommend anyone to get Phils training to move to the next level of marketing yourself. Frank Furness CSP, International Sales Technology Speaker

As someone who teaches LinkedIn as part of my own service offering, Im perhaps slightly more critical when watching other specialists share their expertise... So please take me seriously when I tell you that I participated in a full day LinkedIn workshop facilitated by Phil and walked away with a long list of action points to apply. Phil clearly knows his topic, has an in-depth knowledge of LinkedIn and social media generally and delivers with a strong degree of professionalism and authority... Andy Lopata, International Business Networking Expert

I was recently blown away and impressed when I attended a full day masterclass Philip lead on the use of LinkedIn and Social Media. To be frank the word masterclass does his session an injustice. Im already good with LinkedIn (or so I thought) and wanted to tweak my strategy; thanks to Philip I ended up doing a major rethink which lead to the commercial improvement of my business. John Hotowka, Achievement Thinking Expert

You should buy this amazing book today and connect with Philip Calvert on LinkedIn at www.linkedin.com/in/socialmediaspeaker and on Twitter @PhilipCalvert

Visit his website at www.philipcalvert.com

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LinkedIn Secrets also includes a unique Social Media Planning Tool, which will help you to identify, create and execute a compelling Social Media plan for yourself or your business.

"Phils Social Media expertise is outstanding. Just a week after his workshop we closed a six digit business deal based on the techniques he taught me. Our overall numbers in Social Media Sales doubled less than a month after his class..." Prof. Dr. Niels Brabandt, CEO NB Networks Group

"As an International Speaker on Sales & Social Media, I thought a knew a lot about LinkedIn. Phil spent a morning with me and opened my eyes to incredible new ways of getting exposure and bookings through LinkedIn he is the master. I would recommend anyone to get Phils training to move to the next level of marketing yourself." Frank Furness CSP, International Sales Technology Speaker

"As someone who teaches LinkedIn as part of my own service offering, Im perhaps slightly more critical when watching other specialists share their expertise... So please take me seriously when I tell you that I participated in a full day LinkedIn workshop facilitated by Phil and walked away with a long list of action points to apply. Phil clearly knows his topic, has an in-depth knowledge of LinkedIn and social media generally and delivers with a strong degree of professionalism and authority..." Andy Lopata, International Business Networking Expert

"I was recently blown away and impressed when I attended a full day masterclass Philip lead on the use of LinkedIn and Social Media. To be frank the word masterclass does his session an injustice. Im already good with LinkedIn (or so I thought) and wanted to tweak my strategy; thanks to Philip I ended up doing a major rethink which lead to the commercial improvement of my business." John Hotowka, Achievement Thinking Expert

You should buy this amazing book today and connect with Philip Calvert on LinkedIn at www.linkedin.com/in/socialmediaspeaker and on Twitter @PhilipCalvert

Visit his website at www.philipcalvert.com

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Philip Calvert