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Ernest Gowers
Plain Words
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3830588Plain Wordshttps://www.gandhi.com.mx/plain-words-9780241960356/phttps://gandhi.vtexassets.com/arquivos/ids/3909143/fb285da5-1c11-40b1-aca2-3621f1941c30.jpg?v=638865624191130000226257MXNPenguin Books LtdInStock/Ebooks/<p><strong>Be short, be simple, be human.</strong></p><p>When Sir Ernest Gowers first wrote <em>Plain Words</em>, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.</p><p>Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfathers original. <em>Plain Words</em> has been updated to reflect numerous changes in English usage, yet Sir Ernests distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of commercialese to the murky euphemisms of politicians.</p><p>In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.</p>...3767048Plain Words226257https://www.gandhi.com.mx/plain-words-9780241960356/phttps://gandhi.vtexassets.com/arquivos/ids/3909143/fb285da5-1c11-40b1-aca2-3621f1941c30.jpg?v=638865624191130000InStockMXN99999DIEbook20149780241960356_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_<p><strong>Be short, be simple, be human.</strong></p><p>When Sir Ernest Gowers first wrote <em>Plain Words</em>, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.</p><p>Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfathers original. <em>Plain Words</em> has been updated to reflect numerous changes in English usage, yet Sir Ernests distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of commercialese to the murky euphemisms of politicians.</p><p>In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.</p>...9780241960356_Penguin Books Ltdlibro_electonico_83c6ec5d-1690-3ccf-9346-0fe86c580e42_9780241960356;9780241960356_9780241960356Ernest GowersInglésMéxico2014-03-27T00:00:00+00:00Penguin Books Ltd