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Sangeet Paul
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
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692911Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for Youhttps://www.gandhi.com.mx/platform-revolution-how-networked-markets-are-transforming-the-economy-and-how-to-make-them-work-for-you-1/phttps://gandhi.vtexassets.com/arquivos/ids/287796/1f221ef2-b4eb-4ee3-9b3c-5f16901ffeeb.jpg?v=638334109490970000266369MXNW. W. Norton & CompanyInStock/Ebooks/<p><strong>A practical guide to the new economy that is transforming the way we live, work, and play.</strong></p><p>Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Whats the secret to their success?</p><p>These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, <em>Platform Revolution</em> is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the <em>what</em>, <em>how</em>, and <em>why</em> of this revolution and provide the first owners manual for creating a successful platform business.</p><p><em>Platform Revolution</em> teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of todays up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.</p><p>As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, <em>Platform Revolution</em> charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.</p>...692682Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You266369https://www.gandhi.com.mx/platform-revolution-how-networked-markets-are-transforming-the-economy-and-how-to-make-them-work-for-you-1/phttps://gandhi.vtexassets.com/arquivos/ids/287796/1f221ef2-b4eb-4ee3-9b3c-5f16901ffeeb.jpg?v=638334109490970000InStockMXN99999DIEbook20169780393249125_W3siaWQiOiJhYjBmNmQwZC1mYTgzLTQwMjUtOTgxYy0wYTAxZjIwMjQzMDUiLCJsaXN0UHJpY2UiOjM1OSwiZGlzY291bnQiOjEwMSwic2VsbGluZ1ByaWNlIjoyNTgsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI0LTEyLTAxVDAwOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9780393249125_<p><strong>A practical guide to the new economy that is transforming the way we live, work, and play.</strong></p><p>Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. Whats the secret to their success?</p><p>These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, <em>Platform Revolution</em> is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the <em>what</em>, <em>how</em>, and <em>why</em> of this revolution and provide the first owners manual for creating a successful platform business.</p><p><em>Platform Revolution</em> teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of todays up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.</p><p>As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, <em>Platform Revolution</em> charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.</p>9780393249125_W. W. Norton & Companylibro_electonico_2d486d98-3825-32da-9764-dbb2841f3358_9780393249125;9780393249125_9780393249125Sangeet PaulInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/wwnorton-epub-cdcfdb50-8831-44d4-884a-efb7e2aa5e34.epub2016-03-28T00:00:00+00:00W. W. Norton & Company