product
2283077Predictably Irrational: The Hidden Forces that Shape Our Decisionshttps://www.gandhi.com.mx/predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780007432677/phttps://gandhi.vtexassets.com/arquivos/ids/3970401/bf300948-9a58-4351-bf32-910880269d4a.jpg?v=638386152865800000343343MXNHarperCollins PublishersInStock/Audiolibros/<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Judgment under Uncertainty), Nassim Nicholas Taleb (Antifragile), Malcolm Gladwell (Talking to Strangers), and Robert B. Cialdini (Pre-Suasion).</p>...2219355Predictably Irrational: The Hidden Forces that Shape Our Decisions343343https://www.gandhi.com.mx/predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780007432677/phttps://gandhi.vtexassets.com/arquivos/ids/3970401/bf300948-9a58-4351-bf32-910880269d4a.jpg?v=638386152865800000InStockMXN99999DIAudiolibro20119780007432677_W3siaWQiOiJkYTY5Yzk2MC02YzZjLTQxZDctYmNlNS00OTIwNmY2ZjExZWUiLCJsaXN0UHJpY2UiOjM0MywiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MzQzLCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wNy0wMVQwMDowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlLCJpc0VsaWdpYmxlRm9yQ3JlZGl0VHJpYWwiOnRydWUsImNyZWRpdFB1cmNoYXNlUHJpY2UiOjF9XQ==9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p>(*_*)9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Heuristics and Biases), Malcolm Gladwell (The Bomber Mafia), Robert B. Cialdini (Pre-Suasion), and Daniel H. Pink (To Sell is Human).</p>...(*_*)9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Heuristics and Biases), Nassim Nicholas Taleb (Antifragile), Malcolm Gladwell (The Bomber Mafia), and Robert B. Cialdini (Pre-Suasion).</p>...(*_*)9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Heuristics and Biases), Nassim Nicholas Taleb (Antifragile), Malcolm Gladwell (Outliers), and Robert B. Cialdini (Pre-Suasion).</p>...(*_*)9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Heuristics and Biases), Nassim Nicholas Taleb (Antifragile), Malcolm Gladwell (Talking to Strangers), and Robert B. Cialdini (Pre-Suasion).</p>...(*_*)9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Judgment under Uncertainty), Nassim Nicholas Taleb (Antifragile), Malcolm Gladwell (Talking to Strangers), and Robert B. Cialdini (Pre-Suasion).</p>...(*_*)9780007432677_<p>Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.</p><p>Why can a 50p aspirin do what a 5p aspirin cant? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldnt be? How do our expectations influence our actual opinions and decisions?</p><p>In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.</p><p>Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.</p><p>Arielys work is a top-tier exploration into the psychology of decision-making, challenging the reader to question their own patterns of thought. Its not just a book, but a journey into the depths of the mind, revealing the hidden triggers that lead us to make the choices we do.</p><p>For fans of Cass R. Sunstein (How to Become Famous), Daniel Kahneman (Judgment under Uncertainty), Malcolm Gladwell (Talking to Strangers), Robert B. Cialdini (Pre-Suasion), and Daniel H. Pink (To Sell is Human).</p>...9780007432677_HarperCollins Publishersaudiolibro_a9258843-483c-3127-a6eb-efd755298b45_9780007432677;9780007432677_9780007432677Dan ArielyInglésMéxicoNoMINUTE2011-01-06T00:00:00+00:00HarperCollins Publishers