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7334444Psychological Influence Toolshttps://www.gandhi.com.mx/psychological-influence-tools-9788233994778/phttps://gandhi.vtexassets.com/arquivos/ids/6913363/image.jpg?v=6387628225119700007777MXNGandhiInStock/Ebooks/<p><em>Psychological Influence Tools</em> explores the core principles of persuasion, emphasizing how understanding human behavior can lead to more effective and ethical communication.<br />It dives into the psychology behind why certain messages resonate, revealing how cognitive biases and emotional responses shape our decisions.<br />The book argues that effective persuasion isnt about manipulation but about understanding and addressing the other persons motivations and needs.</p><p>The books approach is grounded in empirical evidence, drawing from psychology, social science, and communication studies.<br />The book introduces foundational concepts like cognitive dissonance and social proof, demonstrating how these principles influence our perceptions.<br />It then progresses to explore specific influence tools, such as framing and the use of emotional appeals, illustrating how subtle changes can dramatically alter outcomes.</p><p>A key focus is rapport-building, as trust is essential for lasting influence.<br />Ultimately, the book integrates these diverse perspectives into a holistic framework for ethical persuasion, providing readers with actionable insights applicable to various real-world scenarios.</p>...6971907Psychological Influence Tools7777https://www.gandhi.com.mx/psychological-influence-tools-9788233994778/phttps://gandhi.vtexassets.com/arquivos/ids/6913363/image.jpg?v=638762822511970000InStockMXN99999DIEbook2025Inglés