2537981Public Relations, Cooperation, and Justicehttps://www.gandhi.com.mx/public-relations-cooperation-and-justice-9781317371946/phttps://gandhi.vtexassets.com/arquivos/ids/3767500/ead9f358-cfaf-4413-9aff-7037a9b036a3.jpg?v=63838584445477000011191119MXNTaylor & FrancisInStock/Ebooks/Modern approaches to public relations cluster into three camps along a continuum:<ul><li></li><li>conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;</li><li></li><li>redressed egoism, e.g. subsidies to redress PRs egoistic nature; and</li><li></li><li>forms of self-interested cooperation, e.g. fully functioning society theory.</li></ul>Public Relations, Cooperation, and Justicedraws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics....2474234Public Relations, Cooperation, and Justice11191119https://www.gandhi.com.mx/public-relations-cooperation-and-justice-9781317371946/phttps://gandhi.vtexassets.com/arquivos/ids/3767500/ead9f358-cfaf-4413-9aff-7037a9b036a3.jpg?v=638385844454770000InStockMXN99999DIEbook20179781317371946_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9781317371946_Modern approaches to public relations cluster into three camps along a continuum:<ul><li></li><li>conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;</li><li></li><li></li><li>redressed egoism, e.g. subsidies to redress PRs egoistic nature; and</li><li></li><li></li><li>forms of self-interested cooperation, e.g. fully functioning society theory.</li><li></li></ul> Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.9781317371946_Taylor and Francislibro_electonico_0fd91b7d-62e0-3815-951e-d23975c762e8_9781317371946;9781317371946_9781317371946Charles MarshInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-950f3aa7-6067-4a9c-beb5-3b6f8ecea79d.epub2017-04-21T00:00:00+00:00Taylor and Francis