Punk Marketing

Name: Punk Marketing
Brand: HarperCollins
SKU: 01454808

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1469602Punk Marketinghttps://www.gandhi.com.mx/punk-marketing-2/phttps://gandhi.vtexassets.com/arquivos/ids/448759/421cde41-f099-464a-9a87-2d2fbcc9fe80.jpg?v=638334856603270000235276MXNHarperCollinsInStock/Ebooks/The marketing revolution is here, so get on the right side of the barricade and become a part of it! Lets thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuffproducts, services, entertainmentand those who purchase it. They demonstrate that to survive in business, a revolutionary approach is neededone they have branded "Punk Marketing"and its one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumersor any consumer seeking to understand and employ their newfound power. And heres the good news: Its based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, theres a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shotsoon to be heard round the worldof a long-awaited and breathless uprising that businesses want, deserve, and desperately need....1454808Punk Marketing235276https://www.gandhi.com.mx/punk-marketing-2/phttps://gandhi.vtexassets.com/arquivos/ids/448759/421cde41-f099-464a-9a87-2d2fbcc9fe80.jpg?v=638334856603270000InStockMXN99999DIEbook20099780061870583_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_The marketing revolution is here, so get on the right side of the barricade and become a part of it! Lets thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuffproducts, services, entertainmentand those who purchase it. They demonstrate that to survive in business, a revolutionary approach is neededone they have branded Punk Marketingand its one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumersor any consumer seeking to understand and employ their newfound power. And heres the good news: Its based on principles that have existed forever. In an age of digital video recorders, branded entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, theres a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shotsoon to be heard round the worldof a long-awaited and breathless uprising that businesses want, deserve, and desperately need....(*_*)9780061870583_The marketing revolution is here, so get on the right side of the barricade and become a part of it! Lets thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuffproducts, services, entertainmentand those who purchase it. They demonstrate that to survive in business, a revolutionary approach is neededone they have branded "Punk Marketing"and its one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumersor any consumer seeking to understand and employ their newfound power. And heres the good news: Its based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, theres a built-in plan to equip you with tools to make all this change work out just fine, thanks.Punk Marketing is the first shotsoon to be heard round the worldof a long-awaited and breathless uprising that businesses want, deserve, and desperately need....9780061870583_HarperCollinslibro_electonico_666fba35-2ba7-4dd2-adf1-1c43815365c3_9780061870583;9780061870583_9780061870583Mark SimmonsInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/harpercollins-epub-90c6226f-64f3-4484-a02d-dfc344a6f0a9.epub2009-10-13T00:00:00+00:00HarperCollins