The world isn't so flat after all--distance still matters. Businesses that want to grow international markets profitably need to take differences seriously--here's how. Debunks the myths that minimizing or overcoming differences are the only options for business, that bigger is always better in the global economy, and that the world's markets are becoming more borderless. Introduces the "AAA" framework, which gives companies a powerful compass to use when charting their own global path to growth. Reviews the author's popular CAGE framework, which measures not only geographic distance, but also cultural, administrative/political, and economic distance, and shows how to apply it to countries, industries, firms, and products. Offers prescriptive advice for estimating your industry's sensitivity to distance; and for choosing and combining from a menu of the Three A's to compete more successfully and profitably. Brings all the ideas from author's previous HBR articles into one coherent framework and package and extends them further by showing how to select and coordinate different regional and global strategies. Audience: Senior executives who formulate global strategy Leaders, managers, and employees in multinational companies Consultants Ghemawat fans and followers Announced first printing: 15,000 Laydown goal: 3,000