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3153039Reputation Managementhttps://www.gandhi.com.mx/reputation-management-9781849300568/phttps://gandhi.vtexassets.com/arquivos/ids/2307650/1a26c541-304e-465f-8d41-b1b069d0b796.jpg?v=638383797435100000658731MXNBloomsbury PublishingInStock/Ebooks/<p>Managing and understanding the value of an organizations reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organizations risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.</p><p><em>Reputation Management</em> provides advice on how to define and value your organizations reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.</p><p>Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, <em>Reputation Management</em> covers:</p><p> The governance of reputation<br /> Measuring and managing reputation<br /> Managing and monitoring external perceptions<br /> Reputation crisis management<br /> Strategic planning and reputation<br /> Reputation and investors</p>...3089159Reputation Management658731https://www.gandhi.com.mx/reputation-management-9781849300568/phttps://gandhi.vtexassets.com/arquivos/ids/2307650/1a26c541-304e-465f-8d41-b1b069d0b796.jpg?v=638383797435100000InStockMXN99999DIEbook20119781849300568_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_pManaging and understanding the value of an organizations reputation is essential in the digital age, where the slightest negative incident can go viral and quickly become a major PR containment exercise. Reputation management is an integrated part of any organizations risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected./ppemReputation Management/em provides advice on how to define and value your organizations reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event./ppAimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, emReputation Management/em covers:/pp The governance of reputationbr / Measuring and managing reputationbr / Managing and monitoring external perceptionsbr / Reputation crisis managementbr / Strategic planning and reputationbr / Reputation and investors/p(*_*)9781849300568_<p>Managing and understanding the value of an organizations reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organizations risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.</p><p><em>Reputation Management</em> provides advice on how to define and value your organizations reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.</p><p>Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, <em>Reputation Management</em> covers:</p><p> The governance of reputation<br /> Measuring and managing reputation<br /> Managing and monitoring external perceptions<br /> Reputation crisis management<br /> Strategic planning and reputation<br /> Reputation and investors</p>...9781849300568_Bloomsbury Publishinglibro_electonico_c94f5cdb-49cc-4533-b2b3-3c134f263815_9781849300568;9781849300568_9781849300568InglésMéxico2011-12-19T00:00:00+00:00Bloomsbury Publishing