9781849300568_pManaging and understanding the value of an organizations reputation is essential in the digital age, where the slightest negative incident can go viral and quickly become a major PR containment exercise. Reputation management is an integrated part of any organizations risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected./ppemReputation Management/em provides advice on how to define and value your organizations reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event./ppAimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, emReputation Management/em covers:/pp The governance of reputationbr / Measuring and managing reputationbr / Managing and monitoring external perceptionsbr / Reputation crisis managementbr / Strategic planning and reputationbr / Reputation and investors/p(*_*)9781849300568_

Managing and understanding the value of an organizations reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organizations risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.

Reputation Management provides advice on how to define and value your organizations reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.

Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:

The governance of reputation
Measuring and managing reputation
Managing and monitoring external perceptions
Reputation crisis management
Strategic planning and reputation
Reputation and investors

...

Reputation Management

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