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Naresh K
Review of Marketing Research
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3511839Review of Marketing Researchhttps://www.gandhi.com.mx/review-of-marketing-research-9781351551045/phttps://gandhi.vtexassets.com/arquivos/ids/2410549/4ee08172-ac42-48ca-aa4a-912c2534b277.jpg?v=63838393819187000046334633MXNTaylor and FrancisInStock/Ebooks/<p>"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing fields leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.</p>...3448369Review of Marketing Research46334633https://www.gandhi.com.mx/review-of-marketing-research-9781351551045/phttps://gandhi.vtexassets.com/arquivos/ids/2410549/4ee08172-ac42-48ca-aa4a-912c2534b277.jpg?v=638383938191870000InStockMXN99999DIEbook20179781351551045_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9781351551045_<p>The Review of Marketing Research series provides current, state-of-the-art articles by the marketing fields leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. The RMR series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.</p>(*_*)9781351551045_<p>"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing fields leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.</p>...9781351551045_Taylor and Francislibro_electonico_052e0c83-0915-3447-95db-e39c8dba9f9f_9781351551045;9781351551045_9781351551045Naresh KInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-db0f4117-6dee-4f54-ab52-c55aa12d8ce2.epub2017-07-05T00:00:00+00:00Taylor and Francis