9781943070114_

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

This book will take readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.

How can you win at B2B email marketing? Read this book and learn:

Why Email Winning
How to set and achieve goals
How to collect, manage and grow a high quality, engaged, and responsive contact list
Why B2B emails dont have to be boring
How to create messaging that is relevant, personalized and actionable
Why testing is key to winning
How to get results that matter

For additional information and resources visit http://b2bemailmarketingbook.com.

(*_*)9781943070114_

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.

How can you win at B2B email marketing? Read this book and learn:

Why Email Winning
How to set and achieve goals
How to collect, manage and grow a high quality, engaged, and responsive contact list
Why B2B emails dont have to be boring
How to create messaging that is relevant, personalized and actionable
Why testing is key to winning
How to get results that matter

For additional information and resources visit http://b2bemailmarketingbook.com.

...

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