product
7242639Richard Bransons Ventureshttps://www.gandhi.com.mx/richard-bransons-ventures-9788233950651/phttps://gandhi.vtexassets.com/arquivos/ids/6793547/image.jpg?v=638729799650270000119119MXNGandhiInStock/Ebooks/<p><strong>"Richard Bransons Ventures"</strong> offers a compelling exploration of how a dyslexic teenager transformed into one of the worlds most influential business leaders through unconventional strategies and bold market disruption. The book meticulously traces Bransons journey from founding Virgin Records to building a global conglomerate, revealing his systematic approach to identifying market gaps and challenging traditional business structures.</p><p>Through exclusive access to Virgin Group archives and extensive interviews, the book dissects Bransons three-pronged approach: <em>market disruption, brand leveraging, and empowering leadership</em>. Beginning with his breakthrough success with Mike Oldfields "Tubular Bells," readers witness how Bransons early principles of minimal bureaucracy and customer-first focus became the blueprint for future ventures.</p><p>The analysis spans three distinct periods - <strong>Brand Building</strong> (1970-1989), <strong>Global Expansion</strong> (1990-2004), and <strong>New Frontiers</strong> (2005-present) - examining both triumphs and setbacks in ventures ranging from airlines to space travel. What sets this book apart is its comprehensive examination of Bransons brand extension strategy, supported by internal documents and financial records. The contrasting case studies of Virgin Cola and Virgin Atlantic provide valuable insights into his business philosophy.</p><p>Written in an accessible style that balances academic rigor with practical applications, the book offers actionable frameworks for entrepreneurs and business strategists while exploring the broader implications of Virgins influence on modern startup culture and corporate innovation.</p>...6887164Richard Bransons Ventures119119https://www.gandhi.com.mx/richard-bransons-ventures-9788233950651/phttps://gandhi.vtexassets.com/arquivos/ids/6793547/image.jpg?v=638729799650270000InStockMXN99999DIEbook20259788233950651_W3siaWQiOiJjN2UwMzJmYy0wOTQwLTRiOGMtOTkwYS05MzNiZjJiNTM1NTUiLCJsaXN0UHJpY2UiOjExOSwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MTE5LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiSXBwIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wMS0yMFQxMjowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9788233950651_<p><strong>"Richard Bransons Ventures"</strong> offers a compelling exploration of how a dyslexic teenager transformed into one of the worlds most influential business leaders through unconventional strategies and bold market disruption. The book meticulously traces Bransons journey from founding Virgin Records to building a global conglomerate, revealing his systematic approach to identifying market gaps and challenging traditional business structures.</p><p>Through exclusive access to Virgin Group archives and extensive interviews, the book dissects Bransons three-pronged approach: <em>market disruption, brand leveraging, and empowering leadership</em>. Beginning with his breakthrough success with Mike Oldfields "Tubular Bells," readers witness how Bransons early principles of minimal bureaucracy and customer-first focus became the blueprint for future ventures.</p><p>The analysis spans three distinct periods - <strong>Brand Building</strong> (1970-1989), <strong>Global Expansion</strong> (1990-2004), and <strong>New Frontiers</strong> (2005-present) - examining both triumphs and setbacks in ventures ranging from airlines to space travel. What sets this book apart is its comprehensive examination of Bransons brand extension strategy, supported by internal documents and financial records. The contrasting case studies of Virgin Cola and Virgin Atlantic provide valuable insights into his business philosophy.</p><p>Written in an accessible style that balances academic rigor with practical applications, the book offers actionable frameworks for entrepreneurs and business strategists while exploring the broader implications of Virgins influence on modern startup culture and corporate innovation.</p>...9788233950651_Publifyelibro_electonico_9788233950651_9788233950651Ethan PatelInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/content2connect_drm-epub-9b9735e5-b44e-4c25-b6d7-149b531f9457.epub2025-01-17T00:00:00+00:00Publifye