This audiobook is narrated by a digital voice.

When a private equity firm buys a company, two people show up on Monday with a procedure. A deep dive on where the money comes from and where it goes. A 13-week cash forecast. A one-page plan with a number on every line. A scorecard, a budget somebody is held to, and the hard calls about who runs what. It is the same procedure McKinsey, Bain and BCG run, and it is public. What was never public is a way for the owner of a $2 million to $50 million company to run it without a buyer in the building.

Run It Like You're Selling It is that playbook. Department by department (sales, marketing, operations, finance, people, technology and the owner's own seat) it shows you what a buyer looks at, what they fix first, what each fix is worth, and the questions to ask yourself before someone else asks them for you. Every chapter ends with a ten-question self-score drawn from the free Caras Institute assessment, and the book closes with an 18-month plan and three ways to get it done.

Jason Caras built IT Authorities from zero to $34 million with no outside capital, made the Inc. 5000 seven times, lost everything once and never filed bankruptcy, nearly lost it all again when an outside leadership arrangement strained the controls, and brought the company back to a successful acquisition by a publicly traded company. He has run this procedure on his own company and on his clients'. You don't have to sell. You just have to run it like you're selling it.

Run It Like You're Selling It

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