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Emma Frances
Science v. Story
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7369262Science v. Storyhttps://www.gandhi.com.mx/science-v--story-9780520380837/phttps://gandhi.vtexassets.com/arquivos/ids/6958293/image.jpg?v=638769578537370000551580MXNUniversity of California PressInStock/Ebooks/<p><strong>Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling</strong></p><p><em>Science v. Story</em> analyzes four scientific controversiesclimate change, evolution, vaccination, and COVID-19through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, <em>Science v. Story</em> examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive.</p><p><em>Science v. Story</em> offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.</p>...7004485Science v. Story551580https://www.gandhi.com.mx/science-v--story-9780520380837/phttps://gandhi.vtexassets.com/arquivos/ids/6958293/image.jpg?v=638769578537370000InStockMXN99999DIEbook20249780520380837_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_<p><strong>Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling</strong></p><p><em>Science v. Story</em> analyzes four scientific controversiesclimate change, evolution, vaccination, and COVID-19through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, <em>Science v. Story</em> examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive.</p><p><em>Science v. Story</em> offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.</p>...9780520380837_University of California Presslibro_electonico_9780520380837_9780520380837Emma FrancesInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram30-epub-f4c7d62f-c0af-4fdf-971a-4935c35df0a1.epub2024-02-27T00:00:00+00:00University of California Press