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Claude Hopkins
Scientific Advertising
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4895705Scientific Advertisinghttps://www.gandhi.com.mx/scientific-advertising-4099995389937/phttps://gandhi.vtexassets.com/arquivos/ids/4449222/image.jpg?v=638483854995500000109109MXNStrelbytskyy Multimedia PublishingInStock/Audiolibros/<p>"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising.<br />The book outlines Hopkinss revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.<br />With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.<br />Whether youre a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkinss timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.</p>...4639485Scientific Advertising109109https://www.gandhi.com.mx/scientific-advertising-4099995389937/phttps://gandhi.vtexassets.com/arquivos/ids/4449222/image.jpg?v=638483854995500000InStockMXN99999DIAudiolibro20244099995389937_W3siaWQiOiIyNjdjZWZhNi0yZDlhLTQ0NGMtYjIyZi1kZTc1MDBlZWE1MDUiLCJsaXN0UHJpY2UiOjEwOSwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MTA5LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wMy0wNFQxODowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlLCJpc0VsaWdpYmxlRm9yQ3JlZGl0VHJpYWwiOnRydWUsImNyZWRpdFB1cmNoYXNlUHJpY2UiOjF9XQ==4099995389937_<p>"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising.<br />The book outlines Hopkinss revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.<br />With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.<br />Whether youre a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkinss timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.</p>...4099995389937_Strelbytskyy Multimedia Publishingaudiolibro_4099995389937_4099995389937Claude HopkinsInglésMéxicoNoMINUTE2024-04-09T00:00:00+00:00Strelbytskyy Multimedia Publishing