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Secrets of Influence
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7316271Secrets of Influencehttps://www.gandhi.com.mx/secrets-of-influence-9788233989750/phttps://gandhi.vtexassets.com/arquivos/ids/6886882/image.jpg?v=638759313583930000128128MXNGandhiInStock/Ebooks/<p><em>Secrets of Influence</em> explores how individuals and organizations shape public opinion and drive political agendas through persuasive communication. The book reveals that influence isnt an innate ability but a set of learned techniques, examining psychological vulnerabilities like cognitive biases and framing effects that influencers exploit. Understanding these techniques is crucial for navigating the complex information landscape and guarding against manipulation, especially in an era of media manipulation and algorithm-driven content.</p><p>The book begins with a foundation in social psychology and political science, analyzing historical examples of propaganda. It then progresses to modern strategies such as social media algorithms and targeted advertising, illustrating how these methods impact social trends, political outcomes, and consumer behavior. Case studies of successful and unsuccessful influence campaigns highlight the practical application of these principles.</p><p>The ultimate aim is to equip readers with guidelines for ethical influence and self-protection, emphasizing the importance of discerning truth from falsehood in todays information-saturated world.</p>...6954553Secrets of Influence128128https://www.gandhi.com.mx/secrets-of-influence-9788233989750/phttps://gandhi.vtexassets.com/arquivos/ids/6886882/image.jpg?v=638759313583930000InStockMXN99999DIEbook2025Inglés