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Sensory Marketing
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3208580Sensory Marketinghttps://www.gandhi.com.mx/sensory-marketing-9780230237049/phttps://gandhi.vtexassets.com/arquivos/ids/2692948/59462274-3a79-46da-bf40-4355cea28ae6.jpg?v=6383843235186300009041005MXNPalgrave Macmillan UKInStock/Ebooks/<p>The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.</p>...3144890Sensory Marketing9041005https://www.gandhi.com.mx/sensory-marketing-9780230237049/phttps://gandhi.vtexassets.com/arquivos/ids/2692948/59462274-3a79-46da-bf40-4355cea28ae6.jpg?v=638384323518630000InStockMXN99999DIEbook20099780230237049_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9780230237049_<p>The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.</p>9780230237049_Palgrave Macmillan UKlibro_electonico_2a4970b5-3965-3467-9938-7cb62c35e501_9780230237049;9780230237049_9780230237049M. vanInglésMéxico2009-05-21T00:00:00+00:00Palgrave Macmillan UK