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Jillian M.
Spanish-Language Television
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7425659Spanish-Language Televisionhttps://www.gandhi.com.mx/spanish-language-television-9781477331187/phttps://gandhi.vtexassets.com/arquivos/ids/7019593/image.jpg?v=638788418491770000606674MXNUniversity of Texas PressInStock/Ebooks/<p><strong>How Spanish-language television networks continue to thrive in a rapidly changing media landscape.</strong></p><p>The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programmingthe last redoubt of old media. There is an exception, though: Spanish-language television is thriving.</p><p><em>Spanish-Language Television</em> surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. Avilés-Santiago and Jillian M. Báez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to billennial audiencesbilingual millennialswho threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Todays reality programs defy old norms of linguistic correctness, and the airwaves are becoming less hospitable to racism and sexism, resulting in rising ratings and ad revenues. The first book-length treatment of reception patterns in Latinx TV, <em>Spanish-Language Television</em> deepens our understanding of new media in a moment of transformation and possibility.</p>...7055666Spanish-Language Television606674https://www.gandhi.com.mx/spanish-language-television-9781477331187/phttps://gandhi.vtexassets.com/arquivos/ids/7019593/image.jpg?v=638788418491770000InStockMXN99999DIEbook20259781477331187_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_<p><strong>How Spanish-language television networks continue to thrive in a rapidly changing media landscape.</strong></p><p>The US television industry has suffered blow after blow amid media convergence and the rise of streaming. Those legacy broadcasters that survive are much diminished and highly dependent on live programmingthe last redoubt of old media. There is an exception, though: Spanish-language television is thriving.</p><p><em>Spanish-Language Television</em> surveys the Latinx media landscape to better appreciate why Univision and Telemundo have flourished while others faltered. Manuel G. Avilés-Santiago and Jillian M. Báez show that the major Spanish-language networks are unusually flexible and open to innovation in hopes of reaching new demographics. Univision and Telemundo were early to streaming. To appeal to billennial audiencesbilingual millennialswho threatened to stray from TV, they rebuilt the telenovela, which now features social commentary, diverse characters, and genre crossovers. Todays reality programs defy old norms of linguistic correctness, and the airwaves are becoming less hospitable to racism and sexism, resulting in rising ratings and ad revenues. The first book-length treatment of reception patterns in Latinx TV, <em>Spanish-Language Television</em> deepens our understanding of new media in a moment of transformation and possibility.</p>...9781477331187_University of Texas Presslibro_electonico_9781477331187_9781477331187Jillian M.InglésMéxico2025-05-13T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/utexaspress-epub-e4222cca-f85e-457f-800f-eb599b28b283.epub2025-05-13T00:00:00+00:00University of Texas Press