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Bruce Weindruch
Start With the Future and Work Back
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4287592Start With the Future and Work Backhttps://www.gandhi.com.mx/start-with-the-future-and-work-back-9780761867562/phttps://gandhi.vtexassets.com/arquivos/ids/3931150/fc95cdbd-2554-4ac2-a96a-5c01a12e32c0.jpg?v=638861571780930000552581MXNBloomsbury PublishingInStock/Ebooks/<p>Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factorys role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.</p><p>At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.</p><p>Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balances immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.</p><p>The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.</p>...4223643Start With the Future and Work Back552581https://www.gandhi.com.mx/start-with-the-future-and-work-back-9780761867562/phttps://gandhi.vtexassets.com/arquivos/ids/3931150/fc95cdbd-2554-4ac2-a96a-5c01a12e32c0.jpg?v=638861571780930000InStockMXN99999DIEbook20169780761867562_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_<p><em>Start With the Future and Work Back: A Heritage Management Manifesto</em> is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factorys role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.</p><p>At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.</p><p>Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balances immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.</p><p>The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.</p>(*_*)9780761867562_<p>Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factorys role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.</p><p>At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.</p><p>Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balances immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.</p><p>The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.</p>...9780761867562_Hamilton Books(*_*)9780761867562_Bloomsbury Publishinglibro_electonico_982b4a4b-558b-3fea-95ab-a2374a76283f_9780761867562;9780761867562_9780761867562Bruce WeindruchInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/rowman_academic-epub-34a0cd2a-de5a-4a1b-a1d6-dfef07df2913.epub2016-04-18T00:00:00+00:00Bloomsbury Publishing