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2939550Strategic Communicationhttps://www.gandhi.com.mx/strategic-communication-9781317290520/phttps://gandhi.vtexassets.com/arquivos/ids/2350871/4f3d8a69-0dff-45d7-9ba2-79e4a3406f48.jpg?v=63838385682220000013741374MXNTaylor & FrancisInStock/Ebooks/<p>The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.</p><p>This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. <em>Strategic Communication</em> offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.</p>...2875473Strategic Communication13741374https://www.gandhi.com.mx/strategic-communication-9781317290520/phttps://gandhi.vtexassets.com/arquivos/ids/2350871/4f3d8a69-0dff-45d7-9ba2-79e4a3406f48.jpg?v=638383856822200000InStockMXN99999DIEbook20169781317290520_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9781317290520_<p>The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.</p><p>This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. <em>Strategic Communication</em> offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.</p>9781317290520_Taylor and Francislibro_electonico_49456538-7491-36ff-bfc6-43293ce38ea6_9781317290520;9781317290520_9781317290520InglésMéxicohttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-cae7d997-a1b3-418e-85e2-001ced73e12f.epub2016-07-01T00:00:00+00:00Taylor and Francis