1048801Strategic Marketing: Insights on Setting Smart Directions for Your Businesshttps://www.gandhi.com.mx/strategic-marketing-insights-on-setting-smart-directions-for-your-business-1/phttps://gandhi.vtexassets.com/arquivos/ids/173102/0421af20-5395-4ce5-95af-f8fddff054e8.jpg?v=638333685392830000174174MXNMarcia YudkinInStock/Ebooks/Become the Master of Your Business FateWith proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite todays world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 12 other books."Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees." - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!"Whats amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of strategy in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so theres crystal clarity on how to define and refine your businesss strategic direction. Its like a Dummies book on marketing for Smarties." - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules...1044157Strategic Marketing: Insights on Setting Smart Directions for Your Business174174https://www.gandhi.com.mx/strategic-marketing-insights-on-setting-smart-directions-for-your-business-1/phttps://gandhi.vtexassets.com/arquivos/ids/173102/0421af20-5395-4ce5-95af-f8fddff054e8.jpg?v=638333685392830000InStockMXN99999DIEbook20129781476182216_W3siaWQiOiJiNGEzODVmNS0zMWU2LTRmMmQtYmZlOC1lNzM0OTlkMTBkNDUiLCJsaXN0UHJpY2UiOjE3NCwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MTc0LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiSXBwIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNC0wNS0xNlQwNTowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9781476182216_Become the Master of Your Business FateWith proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite todays world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 12 other books.Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees. - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!Whats amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of strategy in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so theres crystal clarity on how to define and refine your businesss strategic direction. Its like a Dummies book on marketing for Smarties. - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules...9781476182216_Marcia Yudkinlibro_electonico_68a4798e-2b5d-4ecc-965b-23f26816a70e_9781476182216;9781476182216_9781476182216Marcia YudkinInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/smashwords-epub-a9209fb0-6591-4b9c-b234-f06d8528dc57.epub2012-05-26T00:00:00+00:00Marcia Yudkin