Strategic Place Branding Methodologies and Theory for Tourist Attraction

Editorial: IGI Global
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Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Editorial: IGI Global
ISBN
b99acf64-0e9c-3f70-8471-90a05c851e6e
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
  • Categoría BISAC BUS081000
  • Formato Epub 2
  • Idioma Inglés
  • Año 2016
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