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Strategic Public Relations Management
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2643159Strategic Public Relations Managementhttps://www.gandhi.com.mx/strategic-public-relations-management-9781317625292/phttps://gandhi.vtexassets.com/arquivos/ids/3340001/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=638385232841200000https://gandhi.vtexassets.com/arquivos/ids/3337019/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=63838522839360000024612461MXNTaylor & FrancisInStock/Ebooks/<p>Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.</p><p>New to the third edition:</p><ul><li></li><li>New examples on the effective use of digital communication and online research tools;</li><li></li><li>Updated guidance on researching using digital tools and social media;</li><li></li><li>New examples that provide a more accessible pathway to real-world application.</li></ul><p>In addition to these new features, the book covers:</p><ul><li></li><li>Creating a framework for planning;</li><li></li><li>Up-to-date research tools and how to develop a research plan;</li><li></li><li>Gathering useful data for strategic guidance;</li><li></li><li>Real-world examples that provide readers with realistic cases and situations;</li><li></li><li>Applying theory to professional practice.</li></ul><p>The books accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.</p>...2579331Strategic Public Relations Management24612461https://www.gandhi.com.mx/strategic-public-relations-management-9781317625292/phttps://gandhi.vtexassets.com/arquivos/ids/3340001/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=638385232841200000https://gandhi.vtexassets.com/arquivos/ids/3337019/af947f7e-ad5a-4a86-8887-eeb6b86022ae.jpg?v=638385228393600000InStockMXN99999DIEbook20159781317625292_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9781317625292_<p>Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.</p><p>New to the third edition:</p><ul><li></li><li>New examples on the effective use of digital communication and online research tools;</li><li></li><li></li><li>Updated guidance on researching using digital tools and social media;</li><li></li><li></li><li>New examples that provide a more accessible pathway to real-world application.</li><li></li></ul><p>In addition to these new features, the book covers:</p><ul><li></li><li>Creating a framework for planning;</li><li></li><li></li><li>Up-to-date research tools and how to develop a research plan;</li><li></li><li></li><li>Gathering useful data for strategic guidance;</li><li></li><li></li><li>Real-world examples that provide readers with realistic cases and situations;</li><li></li><li></li><li>Applying theory to professional practice.</li><li></li></ul><p>The books accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.</p>9781317625292_Taylor and Francislibro_electonico_08feb0bd-2319-317d-a750-a84e8aef09ca_9781317625292;9781317625292_9781317625292Bruce EInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-f594469c-1630-4d1a-8399-cebced1634a6.epub2015-02-20T00:00:00+00:00Taylor and Francis