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Hanna Schramm-Klein
Strategic Retail Management
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3130444Strategic Retail Managementhttps://www.gandhi.com.mx/strategic-retail-management-9783658101831/phttps://gandhi.vtexassets.com/arquivos/ids/2309033/11b68012-9a2c-419c-b510-fca4a807faaa.jpg?v=63838379932777000015401711MXNSpringer Fachmedien WiesbadenInStock/Ebooks/<p>This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.</p><p><strong>In the third edition,</strong> all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.</p>...3066541Strategic Retail Management15401711https://www.gandhi.com.mx/strategic-retail-management-9783658101831/phttps://gandhi.vtexassets.com/arquivos/ids/2309033/11b68012-9a2c-419c-b510-fca4a807faaa.jpg?v=638383799327770000InStockMXN99999DIEbook20169783658101831_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_<p>This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.</p><p><strong>In the third edition,</strong> all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.</p>(*_*)9783658101831_<p>This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.</p><p><strong>In the third edition,</strong> all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.</p>...9783658101831_Springer Fachmedien Wiesbadenlibro_electonico_2eeed8e1-bd20-318b-be60-0022594b127a_9783658101831;9783658101831_9783658101831Hanna Schramm-KleinInglésMéxico2016-10-07T00:00:00+00:00Springer Fachmedien Wiesbaden