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Joseph A.
Strategies for High-Tech Firms
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2522085Strategies for High-Tech Firmshttps://www.gandhi.com.mx/strategies-for-high-tech-firms-9781317459286/phttps://gandhi.vtexassets.com/arquivos/ids/3331794/aefa055b-a202-4db4-9375-dba990c51af8.jpg?v=63838522087507000016061606MXNTaylor & FrancisInStock/Ebooks/<p>This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.</p>...2458445Strategies for High-Tech Firms16061606https://www.gandhi.com.mx/strategies-for-high-tech-firms-9781317459286/phttps://gandhi.vtexassets.com/arquivos/ids/3331794/aefa055b-a202-4db4-9375-dba990c51af8.jpg?v=638385220875070000InStockMXN99999DIEbook20159781317459286_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9781317459286_<p>This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.</p>(*_*)9781317459286_<p>This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.</p>...9781317459286_Taylor and Francis(*_*)9781317459286_Taylor & Francislibro_electonico_0a3d3127-87ee-3f52-b276-e2b6c7016f25_9781317459286;9781317459286_9781317459286Joseph A.InglésMéxicoTaylor & Francishttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-a566c91b-d046-498c-b01f-aedc3f91a56b.epub2015-01-28T00:00:00+00:00