Envío gratis siempre a todo México.
Haz clic para hacer zoom
Not Available
MAX EDITORIAL
SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE
Cargando comentarios…
Comparte
$329
Envío gratis siempre
Comentarios
Cargando el resumen…
Cargando comentarios…
product
7561452SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCEhttps://www.gandhi.com.mx/subway--what-really-happened-behind-the-scenes-to-cause-the-brand-to-lose-its-relevance-9781779749130/phttps://gandhi.vtexassets.com/arquivos/ids/7181995/image.jpg?v=638847320482330000329329MXNMax EditorialInStock/Ebooks/<p>SUBWAYS PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initially called " Petes Super Submarines ". The goal was clear: to create a sandwich restaurant that was fast, affordable and healthy, something unusual in the gastronomic scene at the time. In an era dominated by burgers and fries, Subway emerged as an innovative proposal for fresh and quick meals. Over the following decades, Subway grew exponentially, with its proposal for customizing sandwiches, where consumers could choose the ingredients and assemble their options according to personal preferences. This do-it-yourself business model quickly spread, and Subway became one of the largest fast food chains in the world. The brand expanded to over 40,000 units, making Subway a household name and a dominant presence in the fast food industry. However, despite the global success, something started to change. The rise of competing brands, changing eating habits and internal pressures began to challenge the winning formula that had made Subway a giant. But what exactly happened behind the scenes at that fast food giant to make it lose its relevance? Practical Example: During a visit to a Subway store in 2015, a consumer who had been a loyal customer for years noticed a decrease in the level of service. While the sandwiches were still good quality, the service was more impersonal and the atmosphere in the store felt less welcoming. What appeared to be a simple oversight in the customer experience was actually a reflection of changes happening behind the scenes.</p>...7176338SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE329329https://www.gandhi.com.mx/subway--what-really-happened-behind-the-scenes-to-cause-the-brand-to-lose-its-relevance-9781779749130/phttps://gandhi.vtexassets.com/arquivos/ids/7181995/image.jpg?v=638847320482330000InStockMXN99999DIEbook20259781779749130_W3siaWQiOiIwNTUxNTBkNS01ZGQ1LTQ5ZjMtYWFjYS1mMDMwYjI2NzYwOGQiLCJsaXN0UHJpY2UiOjMyOSwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MzI5LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wNi0wNVQxNDowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9781779749130_<p>SUBWAYS PROMISING BEGINNINGS AND RISE The story of Subway begins with a simple but powerful idea: to offer a healthy alternative to traditional fast food. Founded in 1965 by Fred DeLuca and Peter Buck, Subway was initially called " Petes Super Submarines ". The goal was clear: to create a sandwich restaurant that was fast, affordable and healthy, something unusual in the gastronomic scene at the time. In an era dominated by burgers and fries, Subway emerged as an innovative proposal for fresh and quick meals. Over the following decades, Subway grew exponentially, with its proposal for customizing sandwiches, where consumers could choose the ingredients and assemble their options according to personal preferences. This do-it-yourself business model quickly spread, and Subway became one of the largest fast food chains in the world. The brand expanded to over 40,000 units, making Subway a household name and a dominant presence in the fast food industry. However, despite the global success, something started to change. The rise of competing brands, changing eating habits and internal pressures began to challenge the winning formula that had made Subway a giant. But what exactly happened behind the scenes at that fast food giant to make it lose its relevance? Practical Example: During a visit to a Subway store in 2015, a consumer who had been a loyal customer for years noticed a decrease in the level of service. While the sandwiches were still good quality, the service was more impersonal and the atmosphere in the store felt less welcoming. What appeared to be a simple oversight in the customer experience was actually a reflection of changes happening behind the scenes.</p>...9781779749130_Max Editoriallibro_electonico_9781779749130_9781779749130MAX EDITORIALInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/dld_brasil-epub-257de62b-a2f3-4246-8245-6a92074ede33.epub2025-04-15T00:00:00+00:00Max Editorial