110890Summary of A.G. Lafley & Roger L. Martin's Playing to Winhttps://www.gandhi.com.mx/summary-of-a-g-lafley-roger-l-martin-s-playing-to-win/phttps://gandhi.vtexassets.com/arquivos/ids/1672294/b47b596b-08b6-49fc-bbe7-6e17fd8eb664.jpg?v=6383386011254300006565MXNEverest Media LLCInStock/Audiolibros/Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book. Sample Book Insights: #1 By the late 1990s, it was clear that PG needed to win in skin care. Skin care constitutes about a quarter of the total beauty industry and has the potential to be highly profitable. Oil of Olay was struggling. It wasnt PGs only skin-care brand, but it was by far the largest and best known. #2 PG invested in the SK-II brand, Cover Girl, Pantene, Head Shoulders, and Herbal Essences. The company bought Wella and Clairol to create a position in hair styling and color. #3 The company was able to redefine what anti-aging products could do. It began selling higher-end, more prestigious products in a traditionally high-volume environment. It attracted consumers from both the mass and prestige channels. #4 Olay needed to look and feel the part. The packaging had to represent an aspiration, but also effectively deliver the product. Pricing had to be just right not too high for mass consumers, but not too low for prestige consumers....111547Summary of A.G. Lafley & Roger L. Martin's Playing to Win6565https://www.gandhi.com.mx/summary-of-a-g-lafley-roger-l-martin-s-playing-to-win/phttps://gandhi.vtexassets.com/arquivos/ids/1672294/b47b596b-08b6-49fc-bbe7-6e17fd8eb664.jpg?v=638338601125430000InStockMXN99999DIAudiolibro20229781669390961_W3siaWQiOiJlNDlhYTVhZi1lZjQ0LTRiM2UtYmNlNS1hMzQ3ZTllYjA4YWYiLCJsaXN0UHJpY2UiOjY1LCJkaXNjb3VudCI6MCwic2VsbGluZ1ByaWNlIjo2NSwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMDUtMjRUMDE6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZSwiaXNFbGlnaWJsZUZvckNyZWRpdFRyaWFsIjp0cnVlLCJjcmVkaXRQdXJjaGFzZVByaWNlIjoxfV0=9781669390961_Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book. Sample Book Insights: #1 By the late 1990s, it was clear that PG needed to win in skin care. Skin care constitutes about a quarter of the total beauty industry and has the potential to be highly profitable. Oil of Olay was struggling. It wasn’t PG’s only skin-care brand, but it was by far the largest and best known. #2 PG invested in the SK-II brand, Cover Girl, Pantene, Head Shoulders, and Herbal Essences. The company bought Wella and Clairol to create a position in hair styling and color. #3 The company was able to redefine what anti-aging products could do. It began selling higher-end, more prestigious products in a traditionally high-volume environment. It attracted consumers from both the mass and prestige channels. #4 Olay needed to look and feel the part. The packaging had to represent an aspiration, but also effectively deliver the product. Pricing had to be just right – not too high for mass consumers, but not too low for prestige consumers.(*_*)9781669390961_Please note:This audiobook has been generated using AI Voice. This is a companion version & not the original book. Sample Book Insights: #1 By the late 1990s, it was clear that PG needed to win in skin care. Skin care constitutes about a quarter of the total beauty industry and has the potential to be highly profitable. Oil of Olay was struggling. It wasnt PGs only skin-care brand, but it was by far the largest and best known. #2 PG invested in the SK-II brand, Cover Girl, Pantene, Head Shoulders, and Herbal Essences. The company bought Wella and Clairol to create a position in hair styling and color. #3 The company was able to redefine what anti-aging products could do. It began selling higher-end, more prestigious products in a traditionally high-volume environment. It attracted consumers from both the mass and prestige channels. #4 Olay needed to look and feel the part. The packaging had to represent an aspiration, but also effectively deliver the product. Pricing had to be just right not too high for mass consumers, but not too low for prestige consumers....9781669390961_Everest Media LLCaudiolibro_d14ddfe5-b996-3e41-975f-f1215038c1a7_9781669390961;9781669390961_9781669390961Everest MediaInglésMéxicoNoMINUTE2022-05-03T00:00:00+00:00Everest Media LLC