7182384Summary of Marty Neumeier's The Brand Gaphttps://www.gandhi.com.mx/summary-of-marty-neumeiers-the-brand-gap-9798350045666/phttps://gandhi.vtexassets.com/arquivos/ids/6723368/image.jpg?v=6387008557544000006060MXNGandhiInStock/Audiolibros/<p>Please note: This audiobook has been created using AI Voice. Please note: This is a companion version & not the original book. Sample Book Insights: #1 The three little questions are a litmus test for what makes you different, what gives your company its raison detre. A good example of a company that understands differentiation is John Deere, which makes farm tractors and related equipment. #2 The human brain is a filter that protects us from the vast amount of irrelevant information that surrounds us every day. It learns to tell things apart by comparing them to data from earlier experiences. #3 The shift from a one-size-fits-all economy to a mass-customization economy has led to the attention of marketing shifting from features to benefits to experience to tribal identification. #4 We need divisions just as much as we need ways to transcend them. Without barriers, there would be no safety against war, disease, natural disaster, or a feeling of alienation. The faster globalism removes barriers, the faster people erect new ones.</p>...6837304Summary of Marty Neumeier's The Brand Gap6060https://www.gandhi.com.mx/summary-of-marty-neumeiers-the-brand-gap-9798350045666/phttps://gandhi.vtexassets.com/arquivos/ids/6723368/image.jpg?v=638700855754400000InStockMXN99999DIAudiolibro20229798350045666_W3siaWQiOiIyNWJhYzIxOS0yMzNjLTRlMmEtOWE2OS1jNWZiOGVlNjY3NmYiLCJsaXN0UHJpY2UiOjYwLCJkaXNjb3VudCI6MCwic2VsbGluZ1ByaWNlIjo2MCwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjQtMTItMTdUMjA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZSwiaXNFbGlnaWJsZUZvckNyZWRpdFRyaWFsIjp0cnVlLCJjcmVkaXRQdXJjaGFzZVByaWNlIjoxfV0=9798350045666_<p>Please note: This audiobook has been created using AI Voice. Please note: This is a companion version & not the original book. Sample Book Insights: #1 The three little questions are a litmus test for what makes you different, what gives your company its raison detre. A good example of a company that understands differentiation is John Deere, which makes farm tractors and related equipment. #2 The human brain is a filter that protects us from the vast amount of irrelevant information that surrounds us every day. It learns to tell things apart by comparing them to data from earlier experiences. #3 The shift from a one-size-fits-all economy to a mass-customization economy has led to the attention of marketing shifting from features to benefits to experience to tribal identification. #4 We need divisions just as much as we need ways to transcend them. Without barriers, there would be no safety against war, disease, natural disaster, or a feeling of alienation. The faster globalism removes barriers, the faster people erect new ones.</p>...9798350045666_Distill Booksaudiolibro_9798350045666_9798350045666Distill BooksInglésMéxicoNoMINUTE2022-10-25T00:00:00+00:00Distill Books