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Nataly Kelly
Take Your Company Global
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7283921Take Your Company Globalhttps://www.gandhi.com.mx/take-your-company-global-9781523004454/phttps://gandhi.vtexassets.com/arquivos/ids/1221845/d791a9e7-556d-44a0-88a9-604f3d2c400a.jpg?v=638840940052070000266369MXNBerrett-Koehler PublishersInStock/Ebooks/<p>If youre on the internet, youre already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today youre global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensificationbuilding on the presence you already have. Kellys MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your companys ability to address the market, no matter its size The book is based on Kellys experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.</p>...1168700Take Your Company Global266369https://www.gandhi.com.mx/take-your-company-global-9781523004454/phttps://gandhi.vtexassets.com/arquivos/ids/1221845/d791a9e7-556d-44a0-88a9-604f3d2c400a.jpg?v=638840940052070000InStockMXN99999DIEbook20249781523004454_W3siaWQiOiJhOWY4YzE4ZS1hOWFhLTQxOTItYjA0Ni04ZTJjMTFlYWY0MDkiLCJsaXN0UHJpY2UiOjM2OSwiZGlzY291bnQiOjEwMywic2VsbGluZ1ByaWNlIjoyNjYsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI0LTEyLTI3VDAwOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9781523004454_<p>If youre on the internet, youre already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today youre global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensificationbuilding on the presence you already have. Kellys MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your companys ability to address the market, no matter its size The book is based on Kellys experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.</p>...9781523004454_Berrett-Koehler Publisherslibro_electonico_9781523004454_9781523004454Nataly KellyInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/openroadmedia-epub-52020bde-0172-4d46-b8e5-68bdbd26060f.epub2024-12-27T00:00:00+00:00Berrett-Koehler Publishers