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Jordan Rhames
The 6 Billion Creative: Kanye West and The Art of Ownership
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7455079The 6 Billion Creative: Kanye West and The Art of Ownershiphttps://www.gandhi.com.mx/the-6-billion-creative--kanye-west-and-the-art-of-ownership-9798227143709/phttps://gandhi.vtexassets.com/arquivos/ids/7053879/image.jpg?v=638801643777270000174174MXNHHV PublishingInStock/Ebooks/<p>From beats to billions, <em>The 6 Billion Creative</em> dives deep into how Kanye West transformed himself from raps most volatile artist to a fashion juggernaut, tech disruptor, and ownership evangelist.</p><p>Explore the calculated chaos, the landmark deals with Adidas and GAP, the creation of Yeezy, the fallout from public implosions, and the philosophy behind his empire-building moves.</p><p>Whether you love him, hate him, or study him this is the blueprint behind Kanyes power, products, and profit.</p><p><strong>This book breaks down:</strong></p><ul><li>How Ye used controversy as leverage</li><li>His masterstroke IP strategy with Yeezy</li><li>The rise and collapse of corporate partnerships</li><li>His battle between brand and belief</li><li>What every creative can learn from his ownership mindset</li></ul>...7082112The 6 Billion Creative: Kanye West and The Art of Ownership174174https://www.gandhi.com.mx/the-6-billion-creative--kanye-west-and-the-art-of-ownership-9798227143709/phttps://gandhi.vtexassets.com/arquivos/ids/7053879/image.jpg?v=638801643777270000InStockMXN99999DIEbook20259798227143709_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_<p>From beats to billions, <em>The 6 Billion Creative</em> dives deep into how Kanye West transformed himself from raps most volatile artist to a fashion juggernaut, tech disruptor, and ownership evangelist.</p><p>Explore the calculated chaos, the landmark deals with Adidas and GAP, the creation of Yeezy, the fallout from public implosions, and the philosophy behind his empire-building moves.</p><p>Whether you love him, hate him, or study him this is the blueprint behind Kanyes power, products, and profit.</p><p><strong>This book breaks down:</strong></p><ul><li>How Ye used controversy as leverage</li><li>His masterstroke IP strategy with Yeezy</li><li>The rise and collapse of corporate partnerships</li><li>His battle between brand and belief</li><li>What every creative can learn from his ownership mindset</li></ul>...9798227143709_HHV Publishinglibro_electonico_9798227143709_9798227143709Jordan RhamesInglésMéxico2025-07-01T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/draft2digital_ipp-epub-9a673b51-ddfe-46d8-846c-d491f1b73e45.epub2025-07-01T00:00:00+00:00HHV Publishing