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Pete Barry
THE ADVERTISING CONCEPT BOOK: THINK NOW, DESIGN LATER
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4309420THE ADVERTISING CONCEPT BOOK: THINK NOW, DESIGN LATERhttps://www.gandhi.com.mx/the-advertising-concept-book--think-now--design-later-9780500518984/phttps://gandhi.vtexassets.com/arquivos/ids/4521093/9780500518984.jpg?v=638525669628370000https://gandhi.vtexassets.com/arquivos/ids/4015339/image.jpg?v=638392516337870000463643MXNThames & HudsonInStock/Libros/This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns - in the form of over 500 roughs specially sketched by the author - also reinforce the book s core lesson: that a great idea will last forever.4245103THE ADVERTISING CONCEPT BOOK: THINK NOW, DESIGN LATER699699https://www.gandhi.com.mx/the-advertising-concept-book--think-now--design-later-9780500518984/phttps://gandhi.vtexassets.com/arquivos/ids/4521093/9780500518984.jpg?v=638525669628370000OutOfStockMXN0FITapa dura4271399The Advertising Concept Book463643https://www.gandhi.com.mx/the-advertising-concept-book--think-now--design-later-9780500518984/phttps://gandhi.vtexassets.com/arquivos/ids/4015339/image.jpg?v=638392516337870000InStockMXN99999DIEbook3ra Edición20169780500773604_W3siaWQiOiI5Y2MxMjY0Yy1hNWY1LTQ3Y2YtYjI2OC1jZTY3NTk1YzBlOGIiLCJsaXN0UHJpY2UiOjY0MiwiZGlzY291bnQiOjE4MCwic2VsbGluZ1ByaWNlIjo0NjIsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI1LTA2LTA0VDA2OjAwOjAwWiIsInRvIjoiMjAyNS0wNi0zMFQyMzo1OTo1OVoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfSx7ImlkIjoiMWQyMDc4ODYtMzhkZi00MjhmLWEyNDctYjk4OGY0ZDNjZjE3IiwibGlzdFByaWNlIjo2NDMsImRpc2NvdW50IjoxODAsInNlbGxpbmdQcmljZSI6NDYzLCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiV2hvbGVzYWxlIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wNy0wMVQwMDowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9780061793363_<p><strong>The Phenomenal #1 <em>New York Times</em> Bestseller</strong></p><p><strong>In his classic guide to understanding the opposite sex, Dr. John Gray, provides a practical and proven way for men and women to improve their communication and relationships by acknowledging the differences between them.</strong></p><p>Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: they forgot they were from different planets.</p><p>Based on years of successful counseling of couples and individuals, <em>Men Are from Mars</em>, <em>Women Are from Venus</em> has helped millions of couples transform their relationships. Now viewed as a modern classic, this timeless book has helped men and women realize how different they can be in their communication styles, their emotional needs, and their modes of behavior, and offers the secrets of communicating without conflicts, allowing couples to give intimacy every chance to grow.</p>...(*_*)9780500773604_pThis is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it./p(*_*)9780500518984_This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns - in the form of over 500 roughs specially sketched by the author - also reinforce the book s core lesson: that a great idea will last forever.(*_*)9780500773604_<p>This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.</p>...9780500518984_Thames & Hudson(*_*)9780500773604_Thames and Hudson Ltdlibro_electonico_9780500773604_9780500773604;9780500518984_9780500518984Pete BarryInglésReino Unido319Thames & Hudsonhttps://getbook.kobo.com/koboid-prod-public/thames_hudson-epub-29ff92ab-9a71-4191-87d9-3263b4cced86.epub2016-08-11T00:00:00+00:00