1162612The Apple Experience: Secrets to Building Insanely Great Customer Loyaltyhttps://www.gandhi.com.mx/the-apple-experience-secrets-to-building-insanely-great-customer-loyalty-1/phttps://gandhi.vtexassets.com/arquivos/ids/1086933/ba14d930-b8e3-47d0-bcf6-32f024357a9e.jpg?v=638337347007500000372517MXNMcGraw Hill LLCInStock/Ebooks/1152891The Apple Experience: Secrets to Building Insanely Great Customer Loyalty372517https://www.gandhi.com.mx/the-apple-experience-secrets-to-building-insanely-great-customer-loyalty-1/phttps://gandhi.vtexassets.com/arquivos/ids/1086933/ba14d930-b8e3-47d0-bcf6-32f024357a9e.jpg?v=638337347007500000InStockMXN99999DIEbook20129780071793216_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9780071793216_Praise for THE APPLE EXPERIENCEThere are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmines book will help you understand and implement the same kind of world-class experience. --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of AppleCarmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book! --Garr Reynolds, best-selling author of Presentation Zen and The Naked PresenterThe Apple Experience isnt just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. Its about delivering the best experience possible. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.An exciting resource for any business owner in any country who wants to reimagine the customer experience. --Loic Le Meur, CEO, LeWebWhy cant other retail experiences be as great as an Apple stores? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business. --Matthew E. May, author of In Pursuit of Elegance and The Laws of SubtractionCarmine Gallo gets to the magic of Steve Jobs: Touching peoples lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today. --Peter Steinlauf, Chairman, Edmunds.comThis magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. --Dan Roam, author of The Back of the Napkin and Blah Blah Blah<h4>Reinvent your business to deliver Apple-like customer satisfaction and profits</h4>Apple Stores earn more money per square foot than any other retailer. At the core of Apples success and intense customer loyalty, however, arent just Insanely Great products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apples retail space and learning about Apples vision and philosophy. Using insights and data from these sources, he breaks down Apples customercentric model to provide an action plan with three distinct areas of focus:<ul><li>Inspire Your Internal Customer with training, support, and communications that create a feedback loop for improving performance at every level</li><li>Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell</li><li>Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products</li></ul>With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.Carmine Gallo is the communications coach for the worlds most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award--winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.-...(*_*)9780071793216_Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmines book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple"Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, best-selling author of Presentation Zen and The Naked Presenter"The Apple Experience isnt just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. Its about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc."An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb"Why cant other retail experiences be as great as an Apple stores? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction"Carmine Gallo gets to the magic of Steve Jobs: Touching peoples lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com"This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah<h4>Reinvent your business to deliver Apple-like customer satisfaction and profits</h4>Apple Stores earn more money per square foot than any other retailer. At the core of Apples success and intense customer loyalty, however, arent just Insanely Great products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apples retail space and learning about Apples vision and philosophy. Using insights and data from these sources, he breaks down Apples customercentric model to provide an action plan with three distinct areas of focus:<ul><li>Inspire Your Internal Customer with training, support, and communications that create a feedback loop for improving performance at every level</li><li>Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell</li><li>Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products</li></ul>With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.Carmine Gallo is the communications coach for the worlds most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award--winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.-...9780071793216_McGraw Hill LLClibro_electonico_90fda1c0-edbc-4b06-bbb0-4f00e9b018ee_9780071793216;9780071793216_9780071793216Carmine GalloInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/mcgrawhill-epub-cdf395d9-97a7-4806-b06b-c1651d9d18f2.epub2012-03-08T00:00:00+00:00McGraw Hill LLC