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Bob Langert
The Battle To Do Good
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4024315The Battle To Do Goodhttps://www.gandhi.com.mx/the-battle-to-do-good-9781787568174/phttps://gandhi.vtexassets.com/arquivos/ids/3933396/fefd3854-e70e-43aa-8e26-ff41f59eb5f8.jpg?v=638386096158230000https://gandhi.vtexassets.com/arquivos/ids/3930926/fefd3854-e70e-43aa-8e26-ff41f59eb5f8.jpg?v=638386092676700000471574MXNEmerald Publishing LimitedInStock/Ebooks/<p>In <em>The Battle to Do Good</em>, former McDonalds executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brands battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonalds landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability.</p><p>This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonalds off guard. Langert chronicles the highs and lows that McDonalds experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International.</p><p>Packed with first-hand anecdotes, interviews with key McDonalds executives and NGO leaders, and scores of lessons learned, <em>The Battle to Do Good</em> is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage todays societal issues to make the business stronger, more relevant, and more profitable.</p>...3960387The Battle To Do Good471574https://www.gandhi.com.mx/the-battle-to-do-good-9781787568174/phttps://gandhi.vtexassets.com/arquivos/ids/3933396/fefd3854-e70e-43aa-8e26-ff41f59eb5f8.jpg?v=638386096158230000https://gandhi.vtexassets.com/arquivos/ids/3930926/fefd3854-e70e-43aa-8e26-ff41f59eb5f8.jpg?v=638386092676700000InStockMXN99999DIEbook20199781787568174_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9781787568174_<p>In <em>The Battle to Do Good</em>, former McDonalds executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brands battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonalds landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability.</p><p>This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonalds off guard. Langert chronicles the highs and lows that McDonalds experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International.</p><p>Packed with first-hand anecdotes, interviews with key McDonalds executives and NGO leaders, and scores of lessons learned, <em>The Battle to Do Good</em> is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage todays societal issues to make the business stronger, more relevant, and more profitable.</p>(*_*)9781787568174_<p>In <em>The Battle to Do Good</em>, former McDonalds executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brands battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonalds landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability.</p><p>This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonalds off guard. Langert chronicles the highs and lows that McDonalds experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International.</p><p>Packed with first-hand anecdotes, interviews with key McDonalds executives and NGO leaders, and scores of lessons learned, <em>The Battle to Do Good</em> is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage todays societal issues to make the business stronger, more relevant, and more profitable.</p>...9781787568174_Emerald Publishing Limitedlibro_electonico_e4bd6429-a9fb-3cb2-b18f-c1e9e0dafa4d_9781787568174;9781787568174_9781787568174Bob LangertInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/emeraldpublishing-epub-b9345dcc-01ea-451a-bfcb-617a2d13ee05.epub2019-01-19T00:00:00+00:00Emerald Publishing Limited