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Alan J.
The Content Pool
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4007559The Content Poolhttps://www.gandhi.com.mx/the-content-pool-9781457182624/phttps://gandhi.vtexassets.com/arquivos/ids/2549746/164b0fa3-0173-429c-b572-d2620283e72a.jpg?v=638384127148500000403491MXNXML PressInStock/Ebooks/<p>All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a companys content, which contains all of its intellectual property, is often overlooked. <em>The Content Pool: Leveraging Your Companys Largest Hidden Asset</em> makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.</p><p><strong>Inside the Book</strong></p><ul><li>Identifying Your Content</li><li>Organizing Your Content</li><li>Managing Your Content</li><li>Leveraging Your Content</li><li>The Case for a Chief Content Officer</li><li>Bibliography and Index</li></ul>...3943526The Content Pool403491https://www.gandhi.com.mx/the-content-pool-9781457182624/phttps://gandhi.vtexassets.com/arquivos/ids/2549746/164b0fa3-0173-429c-b572-d2620283e72a.jpg?v=638384127148500000InStockMXN99999DIEbook20129781457182624_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_<p>All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a companys content, which contains all of its intellectual property, is often overlooked. <em>The Content Pool: Leveraging Your Companys Largest Hidden Asset</em> makes the case for placing content creation, management, and distribution on a par with other core strategic business activities.</p><p><strong>Inside the Book</strong></p><ul><li>Identifying Your Content</li><li>Organizing Your Content</li><li>Managing Your Content</li><li>Leveraging Your Content</li><li>The Case for a Chief Content Officer</li><li>Bibliography and Index</li></ul>...9781457182624_XML Presslibro_electonico_b0f611a5-87c1-34fd-b907-e4be6f9c3b64_9781457182624;9781457182624_9781457182624Alan J.InglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ingram40-epub-c86cfdae-302b-4edb-b82c-2d2f4b0cefe6.epub2012-02-15T00:00:00+00:00XML Press