9781777358952_

The Digital Reversal is a frenetic textual machine that relentlessly generates sharp and controversial ideas. I didn't leave a single page unmarked or annotated. Reading it is like walking through a minefield: it's impossible not to step on one and set your neurons firing in an explosive chain of reasoning, refutations, and new ideas. It must be said plainly: Andrey is one of the authors who best embodies the McLuhanian tradition today, both in form and content.
n– Carlos A. Scolari, author of On the Evolution of Media (2023) and Media Evolution (with F. Rapa, 2019).

The new media environment is fundamentally restructuring and altering society. People should check out The Digital Reversal, which is about the way digital media flips a lot of things on its head, and how it seems to be happening at a faster and faster pace—the pace of crises.
n– Joseph Weisenthal, Bloomberg, on The Ezra Klein Show, The New York Times.

Andrey Mir's The Digital Reversal, building on his recent series of books with pathbreaking analyses, is so far ahead of any other scholarly work in understanding what's going on in the media world, and hence the world per se, today, that it hurts even as it brilliantly elucidates. You want to know where we are and perhaps what to do? Read The Digital Reversal.
n– Paul Levinson, author of McLuhan in an Age of Social Media

The future of the book is the blurb, said Marshall McLuhan. As the future arrives, this book is written in tweets—1,295 of them. Gathered in thread-chapters, they explore and explain what media evolution does to us.

Cars help people get around faster. But when their use hits certain limits, their effect of speed and mobility reverses into traffic jams. And so it is with any medium: when it reaches its extremes or limits, it reverses its effect into the opposite.
nThis is what we face now. Digital media have sped up human interaction with the world to its limit—instantaneity. No wonder everything is now reversing into its opposite, merging into one global, cataclysmic Digital Reversal.
nThe abundance of signals reverses into noise. The abundance of facts reverses into fakes. Free access to self-expression leads to abuse by trolls and bad actors and reverses into censorship. The revolt of the public reverses into anarcho-tyranny.
nText reverses into texting, and texting reverses print literacy into digital orality. Abstraction reverses into anecdotal evidence. Feelings reverse into intensities. Boosted by the overload of empathy, identity reverses into credentials.
nJournalism reverses into postjournalism. The overload of news reverses into news avoidance. Reading books reverses into asking the search box. Knowledge reverses into knowing. Academia flips into activism. Objective truth reverses into crowdsourced importance.

Everything is media effects. In the digital era, the study of media effects is the study of reversals. Reversals are everywhere. Like verses in a saga, 1,295 tweets across 248 pages cover the development of media from orality to literacy and now in reverse—to digital orality.

The Digital Reversal. Thread-Saga of Media Evolution

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