There is a sound three generations of households recognise instantly. A soft puff of air — the Tupperware lid sealing shut. That sound built a $2.67 billion global empire. It also built the conditions for its collapse.

n

The Fall of Tupperware is not a story about a bad product. The product was extraordinary. Containers made forty years ago still seal perfectly today. The engineering never failed.

n

Everything else did.

n

This Tupperware business case study book traces how one of the twentieth century's most remarkable commercial innovations — a product that redefined domestic food storage and created an entirely new model of selling — destroyed itself through a specific, instructive sequence of decisions.

n

Earl Tupper converted industrial waste into something beautiful. Brownie Wise turned a living room into a sales revolution. Together they built something the world had never seen. The question this book asks is how the organisation that inherited that achievement managed to waste it so completely.

n

The lid still burps. The business is bankrupt. This book explains the reasons.

n

The Fall of Tupperware

Comentarios