The Heart of Innovation

Name: The Heart of Innovation
Brand: Berrett-Koehler Publishers
SKU: 02172889

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2208194The Heart of Innovationhttps://www.gandhi.com.mx/the-heart-of-innovation/phttps://gandhi.vtexassets.com/arquivos/ids/2014193/2fd831c5-6b35-455d-9c3f-8745c6b2d537.jpg?v=638884473646430000348483MXNBerrett-Koehler PublishersInStock/Ebooks/Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an 8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBMs entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.If customers are already pulling your innovation from your hands, you dont need this book. Otherwise, reach for The Heart of Innovation....2172889The Heart of Innovation348483https://www.gandhi.com.mx/the-heart-of-innovation/phttps://gandhi.vtexassets.com/arquivos/ids/2014193/2fd831c5-6b35-455d-9c3f-8745c6b2d537.jpg?v=638884473646430000InStockMXN99999DIEbook20239781523005727_W3siaWQiOiJkZmIzYzQxYy00NzhlLTQzZWUtYmZlNy0zMGU3MjE0NjE5NDQiLCJsaXN0UHJpY2UiOjQ4MywiZGlzY291bnQiOjEzNSwic2VsbGluZ1ByaWNlIjozNDgsImluY2x1ZGVzVGF4Ijp0cnVlLCJwcmljZVR5cGUiOiJXaG9sZXNhbGUiLCJjdXJyZW5jeSI6Ik1YTiIsImZyb20iOiIyMDI1LTA3LTAxVDAwOjAwOjAwWiIsInJlZ2lvbiI6Ik1YIiwiaXNQcmVvcmRlciI6ZmFsc2V9XQ==9781523005727_Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand and building successful innovations around it.Most innovators are stuck, whether or not they realize it. They want their innovations to become part of the lives of their customers, clients, or beneficiaries. But people are already coping with their busy lives; new ideas and inventions rarely spark any change at all.At the Center for Deliberate Innovation at Georgia Tech, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBMs entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.If customers are already pulling your innovation from your hands, you dont need this book. Otherwise, reach for The Heart of Innovation....(*_*)9781523005727_Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations.Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them. Many attempts at innovation fail because customers turn out to be indifferent. The key to success is to uncover unmet authentic demand; what customers cannot be indifferent to. Through fresh case studies, ranging from how SoulCycle revolutionized the fitness industry, to how IBM built an 8 billion business on the Web, to a single mother ending abuse in a slum in Africa, The Heart of Innovation explores how authentic demand is often hidden or taken for granted.The first half of the book explores cases where people accidentally found their way to meeting an unmet authentic demand-or failed to. The second half of the book provides a field guide to methodically identifying and building products, services, and businesses around authentic demand.At Georgia Tech, IBM, and elsewhere, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation.Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBMs entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative.If customers are already pulling your innovation from your hands, you dont need this book. Otherwise, reach for The Heart of Innovation....9781523005727_Berrett-Koehler Publisherslibro_electonico_50f6ce75-3791-300c-9df9-8d4d4d4efd66_9781523005727;9781523005727_9781523005727Mark WegmanInglésMéxico2023-11-07T00:00:00+00:00https://getbook.kobo.com/koboid-prod-public/ingram50-epub-9fe1b5b1-02e1-4960-b78c-324f45e0482d.epub2023-11-07T00:00:00+00:00Berrett-Koehler Publishers