The Icon Project

Name: The Icon Project
Brand: Oxford University Press
SKU: 4092135

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4156256The Icon Projecthttps://www.gandhi.com.mx/the-icon-project-9780190464202/phttps://gandhi.vtexassets.com/arquivos/ids/3588699/d7a8c315-b50e-4870-b5a9-e316096a8f68.jpg?v=638385592314800000460484MXNOxford University PressInStock/Ebooks/In the last quarter century, a new form of iconic architecture has appeared throughout the worlds major cities. Typically designed by globe-trotting "starchitects" or by a few large transnational architectural firms, these projects are almost always funded by the private sector in the service of private interests. Whereas in the past monumental architecture often had a strong public component, the urban ziggurats of today are emblems and conduits of capitalist globalization. In The Icon Project, Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums, and vast urban megaprojects--constitute the triumphal "Icon Project" of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. Two of the most significant strains of iconic architecture--unique icons recognized as works of art, designed by the likes of Gehry, Foster, Koolhaas, and Hadid, as well as successful, derivative icons that copy elements of the starchitects work--speak to the centrality of hyperconsumerism within contemporary capitalism. Along with explaining how the architecture industry organizes the social production and marketing of iconic structures, he also shows how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what we consume, and how we think....4092135The Icon Project460484https://www.gandhi.com.mx/the-icon-project-9780190464202/phttps://gandhi.vtexassets.com/arquivos/ids/3588699/d7a8c315-b50e-4870-b5a9-e316096a8f68.jpg?v=638385592314800000InStockMXN99999DIEbook20179780190464202_W3siaWQiOiJkM2VkZmNiYS05NDYyLTQzZTktOTc3MS04Zjg5ODEwYTJhNGIiLCJsaXN0UHJpY2UiOjQ4NCwiZGlzY291bnQiOjI0LCJzZWxsaW5nUHJpY2UiOjQ2MCwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjUtMDctMDFUMDA6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9780190464202_In the last quarter century, a new form of iconic architecture has appeared throughout the worlds major cities. Typically designed by globe-trotting starchitects or by a few large transnational architectural firms, these projects are almost always funded by the private sector in the service of private interests. Whereas in the past monumental architecture often had a strong public component, the urban ziggurats of today are emblems and conduits of capitalist globalization. In The Icon Project, Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums, and vast urban megaprojects--constitute the triumphal Icon Project of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. Two of the most significant strains of iconic architecture--unique icons recognized as works of art, designed by the likes of Gehry, Foster, Koolhaas, and Hadid, as well as successful, derivative icons that copy elements of the starchitects work--speak to the centrality of hyperconsumerism within contemporary capitalism. Along with explaining how the architecture industry organizes the social production and marketing of iconic structures, he also shows how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what we consume, and how we think.(*_*)9780190464202_In the last quarter century, a new form of iconic architecture has appeared throughout the worlds major cities. Typically designed by globe-trotting "starchitects" or by a few large transnational architectural firms, these projects are almost always funded by the private sector in the service of private interests. Whereas in the past monumental architecture often had a strong public component, the urban ziggurats of today are emblems and conduits of capitalist globalization. In The Icon Project, Leslie Sklair focuses on ways in which capitalist globalization is produced and represented all over the world, especially in globalizing cities. Sklair traces how the iconic buildings of our era-elaborate shopping malls, spectacular museums, and vast urban megaprojects--constitute the triumphal "Icon Project" of contemporary global capitalism, promoting increasing inequality and hyperconsumerism. Two of the most significant strains of iconic architecture--unique icons recognized as works of art, designed by the likes of Gehry, Foster, Koolhaas, and Hadid, as well as successful, derivative icons that copy elements of the starchitects work--speak to the centrality of hyperconsumerism within contemporary capitalism. Along with explaining how the architecture industry organizes the social production and marketing of iconic structures, he also shows how corporations increasingly dominate the built environment and promote the trend towards globalizing, consumerist cities. The Icon Project, Sklair argues, is a weapon in the struggle to solidify capitalist hegemony as well as reinforce transnational capitalist control of where we live, what we consume, and how we think....9780190464202_Oxford University Presslibro_electonico_1f324b82-bb3f-3a66-9989-8784228907ee_9780190464202;9780190464202_9780190464202Leslie SklairInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/oxfordupuk-epub-7ab3e600-1e90-4d30-92f9-5877c10e2e92.epub2017-02-27T00:00:00+00:00Oxford University Press