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Jim McKelvey
The Innovation Stack
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2313182The Innovation Stackhttps://www.gandhi.com.mx/the-innovation-stack-9780593164952/phttps://gandhi.vtexassets.com/arquivos/ids/3947646/4f12f129-3a8b-494b-a7ca-9496911ac7c7.jpg?v=638386118246800000359359MXNPenguin Random House Audio Publishing GroupInStock/Audiolibros/<p><strong>From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company</strong></p><p>In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldnt accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industrys assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.</p><p>But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.</p><p>McKelveys fascinating and humorous stories of Squares early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.</p><p><em>The Innovation Stack</em> is a thrilling business narrative thats much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.</p>...2249029The Innovation Stack359359https://www.gandhi.com.mx/the-innovation-stack-9780593164952/phttps://gandhi.vtexassets.com/arquivos/ids/3947646/4f12f129-3a8b-494b-a7ca-9496911ac7c7.jpg?v=638386118246800000InStockMXN99999DIAudiolibro20209780593164952_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9780593164952_<p><strong>From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company</strong></p><p>In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldnt accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industrys assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.</p><p>But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.</p><p>McKelveys fascinating and humorous stories of Squares early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.</p><p><em>The Innovation Stack</em> is a thrilling business narrative thats much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.</p>...9780593164952_Penguin Random House Audio Publishing Groupaudiolibro_7c4e6664-abac-3f83-b912-ddb91aff47ef_9780593164952;9780593164952_9780593164952Jim McKelveyInglésMéxicoNoMINUTE2020-03-10T00:00:00+00:00Penguin Random House Audio Publishing Group